4/23/2024 5:57:38 PM	BMK 60 Course Outline as of Fall 1981	New Course (First Version)
CATALOG INFORMATION
Discipline and Nbr:  BMK 60	Title:  RETAIL MARKETING
Full Title:  Retail Marketing
Last Reviewed:5/9/2016

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		6 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

Survey of independent, chain and department store merchandising operations and management.  Analysis of problems concerning store location and layout, organization, buying, pricing, sales promotion, inventory planning and control and merchandising policies.  Core course in the Retail Merchandising Management Certificate program.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for ENGL 100A or ENGL 100 or ESL 100.

Limits on Enrollment:

Schedule of Classes Information
Description:

Survey of independent & chain store merchandising operations & management. Core course in certificate program.

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100A or ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 1981	Inactive:	Fall 2020
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

Student will learn:

1.  role and contribution of retail establishments in the American society

2.  an understanding of the environment of retailing and the management

   functions and philosophy of the retail manager;

3.  of various career choices in retailing;

4.  to develop skill, through the use of cases and projects, in the

   solving of varied functional problems in retailing.

Topics and Scope

1.  Merchandising and Retail Stores

   Introduction to retail merchandising, retail institutions, the

   customer, establishing a store, store location, and store layout.

2.  Organization & Personnel Practices

   Department store organization, chain store organization, personnel

   management.

3.  Buying, receiving, and pricing

   Merchandise policies, interpreting consumer demand, relations with

   resources, terms of purchase, receiving & marketing of merchandise

   and pricing of merchandise.

4.  Costs, Profits, and Controls

   Merchandise planning, markon planning, merchandise control, the store

   operating statement

5.  The Retail Selling Effort

   Advertising, personal selling & display

Assignments:

Analysis of case studies; written and oral reports.  Retail projects for

local retail economy examinations.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 20 - 30%
Written homework, Essay exams
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 20 - 30%
Field work
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 50 - 60%
Multiple choice, True/false
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 0 - 0%
None

Representative Textbooks and Materials:

ESSENTIALS OF RETAILING, D. Lewison, 1989.

MODERN RETAILING, Mason & Meyers 1990.

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