9/1/2024 3:21:24 AM |
| New Course (First Version) |
CATALOG INFORMATION
|
Discipline and Nbr:
BMK 59 | Title:
CONSUMER BEHAVIOR |
|
Full Title:
Consumer Behavior |
Last Reviewed:5/9/2022 |
Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
Maximum | 1.50 | Lecture Scheduled | 1.50 | 17.5 max. | Lecture Scheduled | 26.25 |
Minimum | 1.50 | Lab Scheduled | 0 | 5 min. | Lab Scheduled | 0 |
| Contact DHR | 0 | | Contact DHR | 0 |
| Contact Total | 1.50 | | Contact Total | 26.25 |
|
| Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| Total Out of Class Hours: 52.50 | Total Student Learning Hours: 78.75 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
Untitled document
Using consumer data and the study of emerging cultural shifts in forward planning for marketing and business. Topics include the effects of evolving consumer activity and the influence of trends, fads, buzz, pop culture and lifestyle swings on business and consumer behavior.
Prerequisites/Corequisites:
Recommended Preparation:
Eligibility for ENGL 100 or ESL 100.
Limits on Enrollment:
Schedule of Classes Information
Description:
Untitled document
The relationship and influence of culture, society, and marketing on consumer purchasing decisions. Topics include trends, fads, buzz, pop culture and lifestyle shifts.
(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Associate Degree: | Effective: | | Inactive: | |
Area: | | |
|
CSU GE: | Transfer Area | | Effective: | Inactive: |
|
IGETC: | Transfer Area | | Effective: | Inactive: |
|
CSU Transfer: | Transferable | Effective: | Fall 2002 | Inactive: | |
|
UC Transfer: | | Effective: | | Inactive: | |
|
C-ID: |
Certificate/Major Applicable:
Not Certificate/Major Applicable
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
Untitled document
At the end of the course, students will be able to:
1. Evaluate the relationship between perception, learning, memory and
motivation.
2. Compare the roles of self and gender in modern marketing.
3. Examine how consumer attitudes are shaped and influenced.
4. Analyze individual and household buying and decision making behavior.
5. Distinguish between trends and fads.
6. Measure the impact of pop culture on product development and marketing.
7. Formulate an effective lifestyle analysis study.
8. Differentiate and relate cultural and societal behavioral data.
Topics and Scope
Untitled document
The student will be required to apply the following concepts:
1. Marketing strategy
2. Changing societal values
3. Demographics and social stratification
4. Subcultures, reference groups, families and households
5. Group influences on consumer behavior
6. Product perception
7. Learning, memory and product positioning
8. Consumer motivation and personality
9. Hype, unpredictability and product failure
10.Cultural trends and their impact on consumer behavior
Assignments:
Untitled document
1. Examine and discuss case studies
2. Track market indicators and culture trends
3. Prepare a lifestyle analysis
4. Participate in creative team activities
5. Written homework assignments
6. Group projects
Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing 30 - 40% |
Written homework, project report | |
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving 10 - 30% |
Homework problems, team activities | |
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations 10 - 30% |
Class performances, subjective evaluations of messaging materials | |
Exams: All forms of formal testing, other than skill performance exams. | Exams 20 - 40% |
Multiple choice, Completion | |
Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category 5 - 20% |
Attendance | |
Representative Textbooks and Materials:
Untitled document
"Consumer Behavior: Buying, Having, and Being" by Michael Solomon.
Published by Prentice Hall copyright 2002
Print PDF