12/26/2024 7:19:08 AM	MEDIA 4 Course Outline as of Fall 2000	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  MEDIA 4	Title:  INTRO/MASS COMMUNICATION
Full Title:  Introduction to Mass Communication
Last Reviewed:1/28/2019

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		6 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

The public arts and the individual in relation to broadcasting, advertising and popular culture - how media of mass communication works.

Prerequisites/Corequisites:

Recommended Preparation:
Eligibility for Engl 1A or equivalent.

Limits on Enrollment:

Schedule of Classes Information
Description:

The public arts & the individual in relation to broadcasting, advertising and popular culture--how media of mass communication works.

(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for Engl 1A or equivalent.
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:	Fall 1981	Inactive:
Area:	E	Humanities
CSU GE:	Transfer Area			Effective:	Inactive:
	C1	Arts		Fall 1981
IGETC:	Transfer Area			Effective:	Inactive:
	3A	Arts		Fall 1981
CSU Transfer:	Transferable	Effective:	Fall 1981	Inactive:
UC Transfer:	Transferable	Effective:	Fall 1981	Inactive:
C-ID:
CID Descriptor: JOUR 100	Introduction to Mass Communications	SRJC Equivalent Course(s): FMA4

Certificate/Major Applicable: Certificate Applicable Course

COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:

The students will:

1.  Record an awareness of inter and mass communication theory.

2.  Analyze the different media of mass communication, their historical

   development and its attendant economic, social and aesthetic impact

   on culture.

3.  Demonstrate the ability to critically analyze the ways in which

   mass communication media have influenced mass consciousness.

4.  Gather, identify and interpret mass media overt and covert messages.

5.  Synthesize all course-related material in an effort to develop

   strategies which enable the student to integrate media into their

   daily lives.

Topics and Scope

1.  General introduction to the mass media.

     A. The theory of mass communication.

          1. the process of communication

          2. technology and communication

     B. The history of mass communication.

          1. print as the first mechanical mass medium

          2. the language of photography

          3. electronic communication

     C. The effects of mass communication.

          1. the social effects of the media

          2. the aesthetic effects of the media

2.  Radio and television.

     A. Radio.

          1. history of radio

          2. the unrealized potential of radio drama

          3. advertising and radio

          4. news and radio

          5. education and radio

          6. government and radio

          7. radio production techniques

     B. Television.

          1. history of television

          2. television drama

          3. film and television

          4. advertising and television

          5. news and the TV photo-essay

          6. education and television

     C. Related media.

          1. popular music as communication

          2. mass media and urban existence

Assignments:

In addition to four in-class, scheduled hour exams, students are

required to complete a series, of two-to-five page writing assignments.

1.  A 3 to 5 page assignment demonstrating understanding and application

   of mass communication theory to print advertisements.

2.  A 3 ot 5 page assignment critically analyzing persuasive techniques

   in television advertisements.

3.  A 3 to 5 page assignment demonstrating awareness of mass communication

   theory related to the process of political campaigning via the media.

4.  A 3 to 5 page assignment analyzing the underlying cultural mythology

   of a secular icon of contemporary American culture.

5.  Cover to cover reading of the required textbook.

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 80 - 85%
Written homework, Essay exams, Term papers
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 0 - 0%
None
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.		Exams 0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 15 - 20%
CLASS PARTICIPATION AND ATTENDANCE.

Representative Textbooks and Materials:

THE IMAGE, Daniel Boorstin,Random House (paperback), 1992.

MEN, MEDIA & MASCULINITY, Ed LaFrance, Kendall-Hunt, 1995.

MEDIA IMPACT, Shirley Biagi, International Thomson, 4th ed., 1999.

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