| 4/16/2024 1:23:46 PM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
APGR 51D | Title:
ADV GR DSGN & PROD FDMTL |
|
| Full Title:
Advanced Graphic Design & Production Fundamentals |
| Last Reviewed:3/4/2002 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 3.00 | Lecture Scheduled | 2.50 | 17.5 max. | Lecture Scheduled | 43.75 |
| Minimum | 3.00 | Lab Scheduled | 1.50 | 17.5 min. | Lab Scheduled | 26.25 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 4.00 | | Contact Total | 70.00 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 87.50 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade Only
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
APGR 53B
Catalog Description:
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Theory and practice of graphic design in a project oriented atmosphere. Students will learn to apply the design process, advanced typography skills, digital imaging and production to practical design projects for print & web.
Prerequisites/Corequisites:
Course Completion of APGR 51C ( or APGR 53A)
Recommended Preparation:
Limits on Enrollment:
Schedule of Classes Information
Description:
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Practical survey of graphic design emphasizing hands-on skills development in a project oriented atmosphere.
(Grade Only)
Prerequisites:Course Completion of APGR 51C ( or APGR 53A)
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
| |
| CSU GE: | Transfer Area | | Effective: | Inactive: |
| |
| IGETC: | Transfer Area | | Effective: | Inactive: |
| |
| CSU Transfer: | Transferable | Effective: | Fall 1981 | Inactive: | Spring 2011 |
| |
| UC Transfer: | | Effective: | | Inactive: | |
| |
| C-ID: |
Certificate/Major Applicable:
Certificate Applicable Course
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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The students will:
1. Evaluate book and catalog designs for effectiveness and appeal.
2. Produce effective layouts exhibiting provocative imagery, thoughtful
typography, and readability and legibility.
3. Create professional mock-ups for book jackets and catalog covers using
digital media.
4. Produce catalog and book projects or posters utilizing professional
production techniques by specifying spot color, 4-color process,
building tint combos, and separating files correctly.
5. Create print design projects in a team environment.
6. Effectively work in a team to brainstorm, design, and produce
professional quality pieces from concept through offset printing.
7. Demonstrate good oral and comprehensive presentation skills.
8. Develop design solutions for projects by applying strategic and
conceptual thinking.
9. Develop concepts for visual design projects utilizing advertising and
marketing strategies.
Topics and Scope
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1. Introduction to advanced graphic design & production fundamentals
2. Using strategic thinking to develop effective concepts.
3. Marketing concerns in the publishing industry & developing effective
concepts
4. Creating effective book jackets
5. Printing concerns of duotones
6. Building good mockups for book covers
7. Marketing concerns in the publishing industry
8. Introduction to the catalog cover project
9. Creating effective catalog covers
10. Printing concerns of web graphics.
11. Creating effective mockups for catalog covers
12. Marketing and catalog covers
13. Introduction to final project
14. Brainstorming
15. Designing invitations
16. Secrets of Design - depth
17. Secrets of design - literacy
18. Planning and delivering presentations
Assignments:
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1. Book jacket
2. Catalog/magazine cover or poster
3. Group multimedia project and presentation
4. Book review
5. Case study - corporate logo
6. Case study - pepper sauce label
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
0 - 0% |
| None | |
| This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course. |
|
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
20 - 50% |
| PROJECTS | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
40 - 50% |
| Class performances, PROJECTS | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
0 - 0% |
| None | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
10 - 30% |
| PORTFOLIO AND GROUP PRESENTATION, GROUP PARTICIPATION | |
Representative Textbooks and Materials:
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Instructor prepared materials.
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