Wine Studies: Wine Hospitality and Direct Marketing Certificate Agriculture & Natural Resources Total Units: 24.0

Term Effective: Summer 2025

The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.

Description:

The Wine Studies: Wine Hospitality and Direct Marketing Certificate of Achievement prepares students with skills such as serving wine according to professional standards, planning and effectively publicizing wine industry events, selling wine direct to consumers, and effectively using social media.

In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.

The Wine Hospitality and Direct Marketing certificate prepare students for specific job opportunities that include wine consultant, server, tasting room representative, wine sales specialist, wine educator, wine club administrator, and winery and restaurant event staff.

Please see the Agriculture and Natural Resource Department website for more information.

For students interested in an Associate degree, a Wine Studies: Wine Evaluation and Service major is available.

Program Student Learning Outcomes:

Upon successful completion of this program, the student will be able to:

  1. Demonstrate knowledge of skills such as serving wine according to professional standards including an understanding of wine evaluation; and
  2. Demonstrate the skills required for planning an effective publicity program for a wine industry event; and
  3. Discuss wine regions and characteristics of grape varieties suited to specific regions; and
  4. Demonstrate knowledge of the fundamentals of the wine industry including basic enology and business concepts.

Program Requirements:

The requirements for the Wine Studies: Wine Hospitality and Direct Marketing program are:

  • Complete 24.0 units from
    • Wine Studies: Wine Hospitality and Direct Marketing

Wine Studies: Wine Hospitality and Direct Marketing - complete 24.00 units
AGBU 2Agricultural Computer Applications3.00
WINE 1Introduction to Viticulture, Winemaking, Wines of the World3.00
WINE 70Beginning Wine Sensory Analysis1.50
WINE 103Wine Direct to Consumer Sales1.50
WINE 110Advanced Wine Sensory Analysis1.50
WINE 128Developing and Maintaining Wine Social Media Campaigns1.50
WINE 130Wine Service and Hospitality1.50
WINE 131Wine Industry Event Planning1.50
WINE 132.1Tasting Room Operations2.00
Complete a combination totaling at least 4.00 units from the following:
CourseDescriptionUnits
WINE 42.1 AND
Fall Winery Operations2.00
WINE 42.2Spring Winery Operations2.00
WINE 3Introduction to Enology4.00
Complete any combination totaling at least 1.50 units from the following:
CourseDescriptionUnits
WINE 111.1Sonoma American Viticulture Areas-North County1.50
WINE 111.2Sonoma American Viticulture Areas-South County1.50
Complete any combination totaling at least 1.50 units from the following:
CourseDescriptionUnits
AGRI 56Agricultural Enterprise Project2.00-4.00
AGRI 98Independent Study in Agriculture1.00-3.00
AGRI 99IAgriculture Internship0.50-8.00
CUL 258.3Wine and Food Pairing1.50
WINE 101Wine Sales1.50
WINE 102Wine Marketing1.50
WINE 109Wine Club Creation, Maintenance, and Promotion1.50
WINE 112Wine Regions of California1.50
WINE 116Wines of Italy1.50
WINE 117Wines of France1.50
WINE 119An Examination of Pinot Noir1.50
WINE 123Causation and Detection of Wine Faults1.50
WINE 124Cabernet Sauvignon1.50
WINE 132.2Tasting Room Management2.00

Course Prerequisites and Advisories:

Courses in a program of study may have prerequisites or advisories; that is, courses that must or should be completed before taking that course. Please check for prerequisites or advisories by clicking on the course numbers in the Program Requirements section.

Contact
Information		 Phone Email Website
(707) 527-4408
info-agnr@santarosa.edu