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Term Effective:
Fall 2023
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
Term Inactive:
Summer 2025
Associate Degree Requirements:
The major is one of several requirements students need to fulfill in order to be awarded the Associate Degree, the highest level of academic achievement recognized by Santa Rosa Junior College. Please note that all of the following requirements must be met in order for the degree to be conferred:
For all students admitted for the Fall 2009 term or any term thereafter,
a grade of "C" or better, or "P" if the course is taken on a pass/no pass basis,
is required for each course applied toward the major.
Description:
The Wine Studies: Wine Hospitality and Direct Marketing major prepares students with skills such as serving wine according to professional standards, planning and effectively publicizing wine industry events, selling wine direct to consumers, and effectively using social media.
In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.
For students interested in the Wine Studies: Wine Hospitality and Direct Marketing Certificate of Achievement, please see SRJC's certificate Web site.
Upon successful completion of this program, the student will be able to:
- Demonstrate knowledge of skills such as serving wine according to professional standards including an understanding of wine evaluation; and
- Demonstrate the skills required for planning an effective publicity program for a wine industry event; and
- Discuss wine regions and characteristics of grape varieties suited to specific regions; and
- Demonstrate knowledge of the fundamentals of the wine industry including basic enology and business concepts.
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