| 12/27/2024 9:06:00 AM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
FASH 52.2 | Title:
VISUAL MERCHANDISING |
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| Full Title:
Visual Merchandising |
| Last Reviewed:9/11/2023 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 2.00 | Lecture Scheduled | 1.50 | 17.5 max. | Lecture Scheduled | 26.25 |
| Minimum | 2.00 | Lab Scheduled | 1.50 | 6 min. | Lab Scheduled | 26.25 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 3.00 | | Contact Total | 52.50 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 52.50 | Total Student Learning Hours: 105.00 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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Students in this course will learn how to create fashion exhibits and window displays that engage customers and sell products. They will observe, analyze, and design a variety of fashion displays employing basic design principles and using fixtures, props, accessories, and mannequins typical of a contemporary retail setting.
Prerequisites/Corequisites:
Recommended Preparation:
Limits on Enrollment:
Schedule of Classes Information
Description:
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Students in this course will learn how to create fashion exhibits and window displays that engage customers and sell products. They will observe, analyze, and design a variety of fashion displays employing basic design principles and using fixtures, props, accessories, and mannequins typical of a contemporary retail setting.
(Grade or P/NP)
Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
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| CSU GE: | Transfer Area | | Effective: | Inactive: |
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| IGETC: | Transfer Area | | Effective: | Inactive: |
| |
| CSU Transfer: | Transferable | Effective: | Fall 2004 | Inactive: | |
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| UC Transfer: | | Effective: | | Inactive: | |
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| C-ID: |
Certificate/Major Applicable:
Both Certificate and Major Applicable
COURSE CONTENT
Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Develop fashion displays informed by the principles of design, merchandise type, target market, and current fashion trends.
Objectives:
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At the conclusion of this course, the student should be able to:
1. Analyze a fashion display using the vocabulary of design including color, texture, line, composition, and point of focus.
2. Identify the merchandise display locations, types of display, fixtures, props, mannequins, and lighting used in a variety of retail settings.
3. Interpret and apply target market and trend research to the design and development of fashion displays.
4. Describe the variety of job opportunities within the fashion industry where the principles of visual merchandising may be applied.
Topics and Scope
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I. History of Visual Merchandising
II. Modern Applications of Visual Merchandising
A. Window display
B. Store interiors
III. Design Principles Used in Visual Merchandising
A. Color and texture
B. Line and composition
C. Point of focus
D. Proportion
E. Rhythm
F. Repetition
G. Storytelling
IV. Lighting the Merchandise
A. Color of light and filters
B. Window lighting
C. Interior lighting
D. Types of light fixtures
V. Visual Merchandising Design Process
A. Design themes
B. Brand identity
C. Model boxes
VI. Display Locations
A. Exterior of the store
B. Interior of the store
C. Point of purchase
VII. Methods of Display
A. Fixtures
B. Mannequins
C. Props
D. Accessories
VIII. Career Opportunities in Visual Merchandising
A. Store planning, fixture, and point of purchase design
B. Trade shows, museum, and exhibit design
C. Home fashions and food presentation
D. Special events, fashion shows, party planning
IX. Market Research
A. Competitive analysis
B. Trend forecasting
C. Seasonal themes
D. Merchandise categories
E. Target customer
All topics are covered in both the lecture and lab parts of the course.
Assignments:
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1. Weekly reading from textbook or other sources (20-30 pages)
2. Quiz(zes) (1-3)
3. Design and execute:
A. Model box(es) (1-2)
B. Window displays (2-3)
4. Sketchbook/Class Notebook containing elements such as, but not limited to:
A. Class project notes and designs
B. Lecture notes
C. Field research notes and photos
D. Window display inspiration
E. Concept sketches
5. Written reports on independent visits to community retailers (2-4 reports, 500-1000 words each)
All assignments are covered in the lecture and lab portions of the course.
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
10 - 30% |
| Sketchbook/class notebook; written reports | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
0 - 0% |
| None | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
30 - 40% |
| Design and execute model box(es) and window displays | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
20 - 30% |
| Quiz(zes) | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
10 - 20% |
| Attendance and participation | |
Representative Textbooks and Materials:
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Visual Merchandising and Display. 7th ed. Pegler, Martin and Kong, Anne. Fairchild Publishing. 2018.
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