5/28/2025 3:58:48 PM	CS 57.12 Course Outline as of Fall 2026	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  CS 57.12	Title:  APPLIED SOCIAL MEDIA
Full Title:  Applied Social Media
Last Reviewed:4/28/2025

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		6 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

Build your brand and grow a thriving audience on social media! Students will plan, launch, and grow a successful social media channel using video platforms like YouTube and TikTok or text and image platforms like Instagram, X, and LinkedIn (check section comments for the semester's platform). Topics include strategic planning, brand identity, content creation, community engagement, data analytics, AI tools. This course prepares students for careers in academic, professional, personal, and organizational roles involving social media management, content creation, and community management.

Prerequisites/Corequisites:

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description:

Build your brand and grow a thriving audience on social media! Students will plan, launch, and grow a successful social media channel using video platforms like YouTube and TikTok or text and image platforms like Instagram, X, and LinkedIn (check section comments for the semester's platform). Topics include strategic planning, brand identity, content creation, community engagement, data analytics, AI tools. This course prepares students for careers in academic, professional, personal, and organizational roles involving social media management, content creation, and community management.

(Grade or P/NP)
Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 2024	Inactive:
UC Transfer:		Effective:		Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:

1. Critically evaluate social media content and platforms.

2. Develop strategy for different social media platforms.

3. Create and post effective and meaningful social media content.

4. Use data-driven analytics to drive growth.

 

Objectives:

At the conclusion of this course, the student should be able to:

1. Understand the purpose and features of major social media platforms and content creation tools.

2. Create and maintain a social media channel on a popular platform.

3.Develop a comprehensive social media strategy.

4. Create a content strategy and calendar.

5. Utilize content creation techniques.

6. Build and cultivate an engaged online community.

7. Understand and utilize social media analytics.

8. Explore the use of artificial intelligence (AI) tools in social media.

9. Understand ethical and legal implications of social media.

10. Understand best practices and current trends in social media consumption.

11. Analyze the impact of social media on society.

Topics and Scope

I. Social Media Platforms

    A. User demographics

    B. Features and strengths

II. Social Media Strategy

    A. Target audience

    B. Goals and objectives

    C. Choosing a platform

III. Content Calendar

    A. Planning

    B. Consistency

IV. Content Creation Techniques

    A. Storytelling

    B. Copywriting

    C. Designing content elements

    D. Designing for engagement

V. Community Engagement

    A. Audience interaction

    B. Cultivating community

    C. Designing for belonging

VI. Analytics

    A. Key metrics

    B. Data driven insights

VII. AI Tools

    A. AI generated content

    B. AI scheduling

    C. AI analytics

    D. AI management

VII. Ethics and Legalities

    A. Privacy and online safety

    B. Copyright

VIII. Impact

    A. Impacts on society and community

    B. Impacts on consumer behavior

    C. Impacts of fake news and misinformation

Assignments:

1. Create and maintain a personal or professional social media channel

    a. Conduct strategic analysis of social media influencers and platforms

    b. Utilize content creation tools and methods, including basic copywriting and asset creation

    c. Schedule and manage content creation

2. Develop social media content strategy, including purpose, target audience, messaging and implementation

3. Make regular social media posts

4. Share progress with the class, discuss methods and conduct peer reviews

5. Additional assignments as determined by instructor may include: Quizzes

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 10 - 20%
Social media posts
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 10 - 20%
Social media content strategy
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 40 - 60%
Social media channel
Exams: All forms of formal testing, other than skill performance exams.		Exams 0 - 20%
Quizzes (if assigned)
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 5 - 20%
Discussion

Representative Textbooks and Materials:

Instructor prepared materials

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