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At the conclusion of this course, the student should be able to:
1. Identify the prominent 20th century fashion designers and summarize their personal and
professional history as well as their unique design philosophies.
2. Compare the lasting contributions each designer has made to the fashion industry.
3. Summarize the important historical and cultural events that have influenced fashion and
apparel over the last 150 years.
4. Recognize basic design elements like color, line, fabrication, and silhouette, and analyze how
fashion designers can adapt these elements into their own personal aesthetic.
5. Recognize the important role of journalists, photographers, and celebrities in the fashion
industry.
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I. Definition of a Fashion Designer
A. Difference between a designer and a manufacturer.
B. Overview of fashion industry structure
C. Price points and levels of design
D. Elements of design aesthetic: color, line, fabric, and silhouette
II. Late 19th Century 1860-1900
A. Victorian style
B. Charles Worth and the origins of Haute Couture
C. Doucet and Paquin
III. Fashions from 1900-1910
A. Edwardian style
B. Art Nouveau
C. Fortuny, and the Callot Soeurs
IV. The 1910's- Orientalism and WWI
A. The Ballets Russe
B. Paul Poiret
C. Changes during wartime
V. The 1920's --The Birth of Sportswear
A. Coco Chanel
B. Jean Lanvin
C. Rising importance of Fashion Media
VI. The 1930's- Hollywood Glamour
A. Costume designers Edith Head and Adrian
B. Vionnet and the bias cut
C. Elsa Scaparelli, Dada and Surrealism
D. The Great Depression
VII. The 1940's -- WWII and The New Look
A. Christian Dior
B. Jacques Fath, Pierre Balmain
C. Mainbocher, Norrell, McCardell
VIII. The 1950's --Suburban America and post-war Europe
A. Balenciaga, Givenchy and changing silhouettes
B. Alix Gres
C. Charles James
IX. Influential Fashion Photographers
A. Richard Avedon
B. Annie Leibovitz
C. Patrick Demarchelier
D. Bill Cunningham
X. The 1960's Camelot, Counterculture, and the Space Age
A. Mary Quant and Givenchy
B. Cardin and Courreges
C. The British invasion
XI. The 1970's - Revolution and Polyester
A. Yves Saint Laurent & Karl Lagerfeld
B. Vivienne Westwood and Punk fashion
C. Diane Von Furstenburg and the wrap dress
D. Halston and Studio 54
XII. The 1980s - Powerdressing
A. Armani and Versace
B. Bill Blass, Oscar de la Renta
C. Donna Karan, Calvin Klein and Ralph Lauren
D. Yamamoto, Kawakubo, and Miyake
XIII. The 1990's - NAFTA and Fashion Globalization
A. Anna Wintour
B. Rise of the supermodel
C. Pop, grunge, goth and hip-hop- music influences fashion
D. Thierry Mugler & Christian Lacroix,
E. Jean Paul Gaultier & Alexander Mcqueen
XIV. The 2000s - Democratization of Fashion
A. Celebrity Fashion Designers
B. Fashion in TV & Film
C. Rise of Fast fashion
D. Luxury Brand Consolidation
XV. The 2010 to the Present
A. Sustainable Design
B. Social Media Influencers
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Who's Who in Fashion, 6th edition, by Stegemeyer, Anne. Fairchild: 2014 (classic in field).