SRJC Course Outlines

5/26/2022 2:18:21 PMMEDIA 44 Course Outline as of Fall 2022

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  MEDIA 44Title:  MEDIA CRITICISM  
Full Title:  Media Criticism
Last Reviewed:11/22/2021

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled04 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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An introduction to the critical analysis of mediated texts with an emphasis on film, television, music, advertising, social media, video games, and new media. Students will explore and apply the core concepts of media theory and methods in an attempt to better understand the relationship between media, culture, and society.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 1A or equivalent

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
An introduction to the critical analysis of mediated texts with an emphasis on film, television, music, advertising, social media, video games, and new media. Students will explore and apply the core concepts of media theory and methods in an attempt to better understand the relationship between media, culture, and society.
(Grade or P/NP)

Prerequisites:
Recommended:Eligibility for ENGL 1A or equivalent
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 2021Inactive:
 
UC Transfer:TransferableEffective:Fall 2021Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Student Learning Outcomes:
Upon completion of the course, students will be able to:
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1. Analyze and interpret historical and/or current media artifacts through the application of different research methods.
2. Construct, develop, and defend an argument utilizing empirical evidence.
3. Explain the interrelationship between the self, society, and media through different media theories.
 

Objectives: Untitled document
In order to achieve these learning outcomes, during the course students will:
1. Identify and examine various approaches to media criticism.
2. Explain the historical and cultural elements that enable and constrain the creation of a media artifact.
3. Construct and defend an argument utilizing a method of media criticism.
4. Evaluate the impact of aesthetic, cultural, economic, political, and historical factors that influence the media and shape society.

Topics and Scope
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I. The Media Landscape
    A. Statistics
         1. global media conglomerates by net worth
         2. consumer usage by medium across various demographics
         3. consumer expenditures by medium across various demographics
    B. Historical trends and issues
         1. data collection and privacy
         2. personalization
         3. monetization of digital platforms
         4. fragmentation
         5. audience segmentation
              a. demographics
              b. psychographics
              c. taste Communities
         6. conglomeration
         7. globalization
         8. democratization
         9. disruption
    C. Theories
         1. media effects
         2. affect theory
         3. uses and gratifications
         4. medium theory
         5. queer theory
         6. orientalism
         7. afrocentricity
         8. marxist
         9. feminist
       10. post-modernism
       11. fandom
II. Approaches to Research and Analysis
    A. Quantitative methodologies
         1. content analysis
         2. experimental design
    B. Qualitative approaches to criticism
         1.   humanist
         2.   auteurist
         3.   genre
         4.   genealogy
         5.   rhetorical
         6.   political economy
         7.   structuralism and semiotics
         8    ethnography
         9.   psychoanalytic
         10. textual analysis
         11. discourse analysis
         12. reception analysis
    C. Literature review/case studies in various industries
         1. journalism
         2. music
         3. film
         4. television
         5. advertising
         6. new media
         7. video games
         8. social media

Assignments:
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1. Weekly readings (40-60 pages)
2. One to three exams
3. Two to four writing assignments/term papers of 1250-2500 words each utilizing various critical methodologies
4. Optional student presentation or project
5. Other written assignments may include a literature review, online discussions, etc.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
50 - 80%
Term papers, other written assignments
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
0 - 0%
None
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.Exams
20 - 40%
One to three exams
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 25%
Class participation, optional presentation or project


Representative Textbooks and Materials:
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An Introduction to Criticism: Literature/Film/Culture. Ryan, Michael. Wiley-Blackwell. 2012 (classic) 
The Craft of Criticism: Critical Media Studies in Practice. Kackman, Michael and Kearney, Mary C. Routledge. 2018 
Critical Media Studies: An Introduction. 2nd ed. Ott, Brian L. and Mack, Robert L. Wiley-Blackwell. 2014 (classic) 
Film and Television Analysis: An Introduction to Methods, Theories, and Approaches. Benshoff, Harry. Routledge. 2015 (classic) 
Media Analysis Techniques. 6th ed. Berger, Arthur A. Sage Publications, Inc. 2019 
Media and Communication Research Methods. 5th ed. Berger Arthur A. Sage Publications, Inc. 2020 
Qualitative Research Methods for Media Studies. 3rd ed. Brennen, Bonnie S. Routledge. 2022

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