SRJC Course Outlines

5/20/2019 5:43:46 PMCS 57.11 Course Outline as of Fall 2016

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  CS 57.11Title:  INTRO SOCIAL MEDIA  
Full Title:  Introduction to Social Media
Last Reviewed:3/14/2016

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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Social Media enables individuals to create, collaborate, and share information with others. Students will explore the possibilities and limitations of social media and will have hands-on experience with several forms of social media technology, such as Facebook, Twitter, blogs, and wikis. Those who complete this course will know how to use social media productively and have a framework for understanding and evaluating new tools and platforms.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Social Media enables individuals to create, collaborate, and share information with others. Students will explore the possibilities and limitations of social media and will have hands-on experience with several forms of social media technology, such as Facebook, Twitter, blogs, and wikis. Those who complete this course will know how to use social media productively and have a framework for understanding and evaluating new tools and platforms.
(Grade or P/NP)

Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 DSocial ScienceFall 2019
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Spring 2013Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Student Learning Outcomes:
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Students will be able to:
1. Critically evaluate the use of social media, including security, privacy, and ethics.
2. Compare and contrast the purpose and features of different types of social media, including: blogs, social networks, wikis, and photo and video sharing sites.
3. Effectively utilize multiple forms of social media.

Objectives: Untitled document
Upon completion of the course, students will be able to:
1. Define the purpose and features of different types of social media.
2. Differentiate between different kinds of blogs: blogs, microblogs, videoblogs.
3. Compare features of common blog-hosting services.
4. Create and maintain a blog on a common hosting service.
5. Properly utilize terminology including keyword and categories in order to improve the ability of others to find their social media content.
6. Analyze the security and privacy features of social media sites.
7. Create a wiki in order to collaborate with others on a project.
8. Evaluate the usage of crowdsourcing in order to create community involvement in problem solving.
9. Analyze trends of usage of social media sites.
10. Analyze the impact of social media on society.
11. Work in a team environment to create a social media plan case study.
12. Understand the personal and professional ramifications of information placed on social media.

Topics and Scope
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I. Social Media vs. Traditional Media
    A. Definition and history of social media
    B. Pros and cons of each
II. Social Media Literacy
    A. Terminology
    B. Different types of social media
III. Law and Ethics
    A. Copyright
    B. Privacy and security
    C. Social media etiquette
    D. Impace on society
    E. Consuming media with a critical eye
    F. Ramifications of using social media
IV. Uses for Social Media
    A. Sharing information
    B. Promotion of people, products, and services
    C. Branding and marketing - creating a personal brand/identity
    D. Collaboration
    E. Crowdsourcing
    F. Persuasion
V. Practical Applications
    A. Blogging
    B. Microblogging
    C. Videoblogging
    D. Blog hosting
    E. Really Simple Syndication (RSS) feeds and readers
    F. Social and professional networks
    G. Wikis
    H. Photo and video sharing
    I. Crowdsourcing
VI. Analysis
    A. Trends
    B. Traffic
    C. Effectiveness
VII. Social Media Plan Case Study
    A. Interviewing the subject to determine needs
    B. Brainstorming and sharing expertise within and across teams
    C. Developing a written plan
    D. Evaluating group process and dynamics

Assignments:
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1. 20-40 pages of textbook reading per week.
2. Two-page written proposal for creation of a personal or professional blog.
3. Three to five objective tests and final exam.
4. 1-2 website projects.
5. Critique and review of social media websites.
6. Team social media plan case study (4-8 pages).
7. Social media book review oral presentation.
8. 12-14 weekly blog posts of 200-400 words each.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
15 - 40%
Critiques and reviews, written blog proposal, case study, blog posts
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
30 - 45%
Website projects, case study
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 5%
Book review presentation
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 30%
Three to five objective tests and final exam
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 10%
Attendance and participation


Representative Textbooks and Materials:
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Social Media Marketing All-In-One for Dummies (3rd). Zimmerman, Jan; Ng, Deborah. For Dummies: 2015.

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