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Upon completion, students will be able to:
1. Express an understanding of basic management theory, marketing, and hospitality ethics.
2. Discuss travel motivators, emerging travel trends, and the social impact of tourism.
3. Describe career opportunities and requirements in the industry.
4. Describe the interrelated nature of hospitality and tourism.
5. Discuss the needed steps to achieve success in service.
6. Describe the benefits and long-term prospects for tourism.
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I. The Hospitality Industry
A. Service defined
B. Service businesses compared to. manufacturing businesses
C. Components of strategic service vision
D. Basic service priorities
E. Keys to delivering good service
F. Enhancing the lives of guests through service
II. The Travel and Tourism Industry
A. The changing world
B. The nature of the Travel and Tourism Industry
C. Why people travel
D. The social impact of travel
E. The sociology of leisure
F. Destination attractions
III. Lodging and Lodging Operations
A. Hotel development and ownership
B. Types and locations of hotels
C. Hotel chains
D. Sustainable lodging
IV. Hotel Organization and Management
A. Revenue vs. cost centers
B. Compliance with the American with Disabilities Act
C. Financial controls
D. Quality controls
V. Selecting a career niche
A. Determine your personal skills inventory
B. Skills dealing with data, people, or things
C. Résumé/cover letter
D. Interview preparation
E. Informational interviewing
VI. The Cruise Line Industry
A. Cruising history
B. Cruise ship organization
VII. Understanding the Restaurant Industry
A. Restaurant segments
B. Why restaurants fail
C. Community and social impact of business failures
D. Building a successful restaurant
E. Slow Food Movement
F. Farm-to-Table
VIII. Catering and Managed Services
A. Airlines and airports
B. Colleges and universities
C. Health care facilities
D. Business and industry
IX. Food and Beverages
A. Wineries
B. Breweries
C. Distilleries
D. Cheese makers
E. Farmer's markets
X. Club Management
A. Types of clubs
B. Club ownership
C. Club organization
D. Club operations
XI. Theme Parks and Attractions
XII. Gaming and Casino Hotels
A. Gaming in the United States
B. Casino hotels
C. Casino organization
D. Casino operations
E. Gaming and leisure
F. Social impact and ethics of gaming
XIII. Meetings Industry
A. Types of meetings
B. The meeting planning process
C. Meeting Planner careers
D. Local Events
E. Destination Attractions
F. Special Events
G. Event Management
XIV. Marketing Hospitality
A. Market concept
B. Sales management
C. Advertising
D.Trends - Eco-tourism, Farm-to-Table, Organic
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1. Weekly reading assignments (approximately 40-60 pages)
2. Case study analyses of any one of the following: hotel, winery or restaurant visit
3. Written assignments (chapter questions, resume, cover letters, interview questions, etc.)
4. Hospitality trend reports
5. In-class activities including group work, role playing, case study discussions, etc.
6. 10-15 Chapter quizzes and Final Exam
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing 15 - 25% |
Written chapter assignments, hospitality trend reports, chapter questions, resume, cover letters, interview questions, etc. | |
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving 25 - 35% |
Case study analyses, in-class activities (except role playing) | |
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations 0 - 0% |
None | |
Exams: All forms of formal testing, other than skill performance exams. | Exams 25 - 35% |
10-15 Chapter quizzes and Final Exam | |
Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category 5 - 15% |
Class discussions, role-playing | |
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Hospitality Today, An Introduction: 7th Edition, American Hotel and Lodging Educational Institute 2011.
Instructor prepared materials.