9/1/2024 3:13:04 AM |
| New Course (First Version) |
CATALOG INFORMATION
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Discipline and Nbr:
GD 59 | Title:
PACKAGE DESIGN |
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Full Title:
Package Design Techniques |
Last Reviewed:2/10/2014 |
Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
Maximum | 3.00 | Lecture Scheduled | 2.50 | 17.5 max. | Lecture Scheduled | 43.75 |
Minimum | 3.00 | Lab Scheduled | 1.50 | 4 min. | Lab Scheduled | 26.25 |
| Contact DHR | 0 | | Contact DHR | 0 |
| Contact Total | 4.00 | | Contact Total | 70.00 |
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| Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| Total Out of Class Hours: 87.50 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade Only
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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An intensive course designed to teach students how to use graphic design principles and skills to create three-dimensional packages.
Prerequisites/Corequisites:
Course Completion of GD 51 and GD 52 and APGR 52B
Recommended Preparation:
Limits on Enrollment:
Schedule of Classes Information
Description:
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An intensive course designed to teach students how to use graphic design principles and skills to create three-dimensional packages.
(Grade Only)
Prerequisites:Course Completion of GD 51 and GD 52 and APGR 52B
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Associate Degree: | Effective: | | Inactive: | |
Area: | | |
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CSU GE: | Transfer Area | | Effective: | Inactive: |
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IGETC: | Transfer Area | | Effective: | Inactive: |
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CSU Transfer: | Transferable | Effective: | Fall 2009 | Inactive: | Fall 2014 |
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UC Transfer: | | Effective: | | Inactive: | |
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C-ID: |
Certificate/Major Applicable:
Both Certificate and Major Applicable
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of the course, students will be able to:
1. Apply principles of design and typography to practical package design projects.
2. Plan package design projects to print out on high-end digital printers.
3. Utilize digital color prints and hand building skills to create professional quality comprehensives.
4. Plan package design projects that can be printed in spot color, four-color process, and include specialty processes.
5. Apply FDA (Food & Drug Administration) requirements to packages.
Topics and Scope
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1. Historical background of packaging
a. Development of food preservation
b. Creation of the box
2. Digital output and hand skills for creating package designs
3. Effectively communicating on a three-dimensional surface
a. Gestalt theory
b. Template design
c. Functional form
4. Building a mock-up that sells a concept to a client
5. Creating special processes in the design studio
6. Creating a two-dimensional template for a three-dimensional package
7. Creating effective wine packaging
8. Creating effective self-promotional packaging using parody
9. Creating packaging for music and gaming industry
10. Designing point of purchase displays
11. Exploring a career in package design
Assignments:
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1. 10 reading assignments of 10 to 15 pages each
2. 10 quizzes on reading assignments
3. Case study box to be created in class
4. Food packaging in the form of a box
5. Self-promotions using a parody of a popular package
6. Wine label design with special processes
7. Promotional CD packaging or packaging for a new video or computer game
8. Group Project: Packaging and identity for business or product (i.e. Hotel)
Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing 0 - 0% |
None | |
This is a degree applicable course but assessment tools based on writing are not included because skill demonstrations are more appropriate for this course. |
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Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving 25 - 40% |
10 quizzes; Designs for effective communication on a 3D space | |
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations 25 - 40% |
Packaging mock-ups: case study, food packaging; Self promotion parody; Wine label; CD/Video packaging; Business or product identity | |
Exams: All forms of formal testing, other than skill performance exams. | Exams 10 - 20% |
True false, multiple choice | |
Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category 0 - 15% |
Class participation | |
Representative Textbooks and Materials:
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Exploring Package Design, Chuck Groth. Cengage Learning: 2006.
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