9/1/2024 5:34:02 AM |
| New Course (First Version) |
CATALOG INFORMATION
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Discipline and Nbr:
BMK 50 | Title:
MARKETING |
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Full Title:
Marketing |
Last Reviewed:9/24/2018 |
Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
Maximum | 3.00 | Lecture Scheduled | 3.00 | 17.5 max. | Lecture Scheduled | 52.50 |
Minimum | 3.00 | Lab Scheduled | 0 | 17 min. | Lab Scheduled | 0 |
| Contact DHR | 0 | | Contact DHR | 0 |
| Contact Total | 3.00 | | Contact Total | 52.50 |
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| Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| Total Out of Class Hours: 105.00 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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Nature and functions of marketing; broad survey of flow of goods, types and functions of marketing institution, classes of goods, trade channels and social and economic implications.
Prerequisites/Corequisites:
Recommended Preparation:
Eligibility for ENGL 100 or ESL 100.
Limits on Enrollment:
Schedule of Classes Information
Description:
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Survey of marketing concepts focusing on target market behavior & functions of marketing institutions.
(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Associate Degree: | Effective: | | Inactive: | |
Area: | | |
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CSU GE: | Transfer Area | | Effective: | Inactive: |
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IGETC: | Transfer Area | | Effective: | Inactive: |
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CSU Transfer: | Transferable | Effective: | Fall 1981 | Inactive: | |
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UC Transfer: | | Effective: | | Inactive: | |
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C-ID: |
Certificate/Major Applicable:
Certificate Applicable Course
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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The student will learn:
1. how marketing influences business decisions;
2. to appreciate the role of marketing concepts;
3. a better understanding of marketing methods;
4. how marketing can affect company profitability and image.
Topics and Scope
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1. Marketing and the business environment.
2. The marketing concept.
3. Buyer behavior.
4. The marketing process and organization.
5. Marketing Information Systems and marketing research.
6. Products including marketing characteristics, life cycles, innovations
and product-market strategies.
7. Distribution including roles of producers, wholesalers, and retailers,
marketing channels and physical distribution.
8. Promotion including strategy, personal selling and advertising.
9. Pricing including decisions, objectives, policies, strategies, and
procedures.
10. Overall Marketing Strategy.
Assignments:
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Analysis of case studies.
Computer simulations for marketing decision making.
Written reports of contemporary issues.
Examinations.
Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing 25 - 35% |
Written homework, Essay exams | |
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving 15 - 25% |
COMPUTER EXERCISES | |
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations 0 - 0% |
None | |
Exams: All forms of formal testing, other than skill performance exams. | Exams 40 - 50% |
Multiple choice | |
Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category 0 - 0% |
None | |
Representative Textbooks and Materials:
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BASIC MARKETING, McCarthy & Perrault, Irwin Publishing Co.
CONTEMPORARY MARKETING, Boone & Kurtz, Dryden Press.
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