8/31/2024 10:15:26 PM |
| New Course (First Version) |
CATALOG INFORMATION
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Discipline and Nbr:
BMK 60 | Title:
RETAIL MARKETING |
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Full Title:
Retail Marketing |
Last Reviewed:5/9/2016 |
Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
Maximum | 3.00 | Lecture Scheduled | 3.00 | 17.5 max. | Lecture Scheduled | 52.50 |
Minimum | 3.00 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| Contact DHR | 0 | | Contact DHR | 0 |
| Contact Total | 3.00 | | Contact Total | 52.50 |
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| Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| Total Out of Class Hours: 105.00 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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Survey of independent, chain and department store merchandising operations and management. Analysis of problems concerning store location and layout, organization, buying, pricing, sales promotion, inventory planning and control and merchandising policies. Core course in the Retail Merchandising Management Certificate program.
Prerequisites/Corequisites:
Recommended Preparation:
Eligibility for ENGL 100A or ENGL 100 or ESL 100.
Limits on Enrollment:
Schedule of Classes Information
Description:
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Survey of independent & chain store merchandising operations & management. Core course in certificate program.
(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100A or ENGL 100 or ESL 100.
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Associate Degree: | Effective: | | Inactive: | |
Area: | | |
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CSU GE: | Transfer Area | | Effective: | Inactive: |
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IGETC: | Transfer Area | | Effective: | Inactive: |
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CSU Transfer: | Transferable | Effective: | Fall 1981 | Inactive: | Fall 2020 |
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UC Transfer: | | Effective: | | Inactive: | |
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C-ID: |
Certificate/Major Applicable:
Certificate Applicable Course
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Student will learn:
1. role and contribution of retail establishments in the American society
2. an understanding of the environment of retailing and the management
functions and philosophy of the retail manager;
3. of various career choices in retailing;
4. to develop skill, through the use of cases and projects, in the
solving of varied functional problems in retailing.
Topics and Scope
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1. Merchandising and Retail Stores
Introduction to retail merchandising, retail institutions, the
customer, establishing a store, store location, and store layout.
2. Organization & Personnel Practices
Department store organization, chain store organization, personnel
management.
3. Buying, receiving, and pricing
Merchandise policies, interpreting consumer demand, relations with
resources, terms of purchase, receiving & marketing of merchandise
and pricing of merchandise.
4. Costs, Profits, and Controls
Merchandise planning, markon planning, merchandise control, the store
operating statement
5. The Retail Selling Effort
Advertising, personal selling & display
Assignments:
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Analysis of case studies; written and oral reports. Retail projects for
local retail economy examinations.
Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing 20 - 30% |
Written homework, Essay exams | |
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving 20 - 30% |
Field work | |
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations 0 - 0% |
None | |
Exams: All forms of formal testing, other than skill performance exams. | Exams 50 - 60% |
Multiple choice, True/false | |
Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category 0 - 0% |
None | |
Representative Textbooks and Materials:
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ESSENTIALS OF RETAILING, D. Lewison, 1989.
MODERN RETAILING, Mason & Meyers 1990.
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