Santa Rosa Junior College
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BMK 54
Advertising, Branding, & Digital Marketing
Description:Applies the fundamental principles of brand and advertising development to the modern “attention economy” where new forms of media and consumer engagement are continually being invented and reinvented. Brand auditing, market research, media usage patterns, copywriting and brainstorming techniques are used to develop unified branding, advertising, and digital media marketing strategies relevant and motivating to current consumers. Culminates with a comprehensive final team project where campaign strategy, copy, design, media placement and social media campaigns will be created for student-selected products.
Recommended Preparation:Eligibility for ENGL 100 or ESL 100
Repeatability:Two Repeats if Grade was D, F, NC, or NP
Grading Type:Grade or P/NP
Sections listed are for Fall 2021
 SectDaysHoursInstructorLocationRoomUnitsStatusTotal SeatsCurrent EnrollmentSeats RemainingDate Begin/EndDate Final ExamBooks
 0247TTh9:00 am - 10:30 amRibero Da Costa POnlineOnline3.00Too Late to Add3026408/17-12/0912/16/2021Click here for availability at the SRJC bookstore  Click here to see if the library has a copy of your textbook
 The above section has mandatory online class meetings once a week. A webcam and reliable internet connection are required.
 The above section is VA Approved