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| BMK 51 |
| Principles of Selling |
| Description: | This course covers principles and methods of personal selling: preparation for selling, the selling process and introduction to sales management; as well as behavioral aspects of selling, including sociological and psychological theories of consumer motivation, behavior and perception. |
| Recommended Preparation: | Eligibility for ENGL 100 or ESL 100 or appropriate placement based on AB705 mandates |
| Transferability: | CSU |
| Repeatability: | Two Repeats if Grade was D, F, NC, or NP |
| Grading Type: | Grade or P/NP |
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