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| BMK 57 |
| Introduction to Public Relations |
| Description: | The principles and practical applications of public relations within a business marketing setting including communications strategies to build strong relationships with an organization's customers and stockholders. Topics include communications management, integrated marketing communication, crisis management, and image management. |
| Recommended Preparation: | Eligibility for ENGL 100 or ESL 100 |
| Transferability: | CSU |
| Repeatability: | Two Repeats if Grade was D, F, NC, or NP |
| Grading Type: | Grade or P/NP |
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