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| BMK 51 |
| Principles of Selling |
| Description: | Principles and methods of personal selling: preparation for selling, the selling process and introduction to sales management. Behavioral aspects of selling: sociological and psychological theories of consumer motivation, behavior and perception. Includes lectures, discussions, demonstrations and practice in sales presentations. |
| Recommended Preparation: | Eligibility for ENGL 100 or ESL 100 |
| Transferability: | CSU |
| Repeatability: | Two Repeats if Grade was D, F, NC, or NP |
| Grading Type: | Grade or P/NP |
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