BMK 59 Consumer Behavior Description: Students will examine the use of consumer data and the study of emerging cultural shifts in forward planning for marketing and business. Topics include the effects of evolving consumer demand, needs, and the influence of trends, fads, buzz, pop culture, and lifestyle swings on business and consumer behavior. Recommended Preparation: Eligibility for ENGL 100 or ESL 100 Transferability: CSU  Repeatability: Two Repeats if Grade was D, F, NC, or NP Grading Type: Grade or P/NP Sections listed are for Fall 2023

Sect Days Hours Instructor Location Room Units Status Total Seats Current Enrollment Seats Remaining Date Begin/End Date Final Exam Books 0249 T   12:00 pm - 1:30 pm Partially Online Gattinella R Gattinella R Maggini Hall, Santa Rosa Campus Online 2801 Online 1.50 Ended 30 24 6 10/10-12/03 10/10-12/03 To Be Arranged     This class meets on campus Tuesdays, and has required online content.