Santa Rosa Junior College
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BMK 59
Consumer Behavior
Description:Students will examine the use of consumer data and the study of emerging cultural shifts in forward planning for marketing and business. Topics include the effects of evolving consumer demand, needs, and the influence of trends, fads, buzz, pop culture, and lifestyle swings on business and consumer behavior.
Recommended Preparation:Eligibility for ENGL 100 or ESL 100
Repeatability:Two Repeats if Grade was D, F, NC, or NP
Grading Type:Grade or P/NP
Sections listed are for Fall 2023
 SectDaysHoursInstructorLocationRoomUnitsStatusTotal SeatsCurrent EnrollmentSeats RemainingDate Begin/EndDate Final ExamBooks
Add section to cart0249T
12:00 pm - 1:30 pm
Partially Online
Gattinella R
Gattinella R
Maggini Hall, Santa Rosa Campus
To Be ArrangedClick here for availability at the SRJC bookstore  Click here to see if the library has a copy of your textbook
 This class meets on campus Tuesdays, and has required online content.