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BMK 57 |
Introduction to Public Relations |
Description: | Students will learn the principles and practical applications of public relations (PR) within a business marketing setting including communications strategies to build strong relationships with an organization's customers and stockholders. Topics include communications management, integrated marketing communications, crisis management, and image management. |
Recommended Preparation: | Eligibility for ENGL 100 or ESL 100 |
Transferability: | CSU |
Repeatability: | Two Repeats if Grade was D, F, NC, or NP |
Grading Type: | Grade or P/NP |
Sections listed are for Fall 2023 |
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