BMK 59 Consumer Behavior Description: The use of consumer data and the study of emerging cultural shifts in forward planning for marketing and business. Topics include the effects of evolving consumer activity and the influence of trends, fads, buzz, pop culture and lifestyle swings on business and consumer behavior. Recommended Preparation: Eligibility for ENGL 100 or ESL 100 Transferability: CSU  Repeatability: Two Repeats if Grade was D, F, NC, or NP Grading Type: Grade or P/NP Sections listed are for Fall 2022

Sect Days Hours Instructor Location Room Units Status Total Seats Current Enrollment Seats Remaining Date Begin/End Date Final Exam Books 0249 T   12:00 pm - 1:30 pm Partially Online Wenzel R Wenzel R Maggini Hall, Santa Rosa Campus Online 2701 Online 1.50 Ended 30 8 22 10/11-12/09 10/11-12/09 12/9/2022     This class meets live on Zoom Tuesdays at 12:00 p.m.