BMK 54 Advertising, Branding, & Digital Marketing Description: Applies the fundamental principles of brand and advertising development to the modern “attention economy” where new forms of media and consumer engagement are continually being invented and reinvented. Brand auditing, market research, media usage patterns, copywriting and brainstorming techniques are used to develop unified branding, advertising, and digital media marketing strategies relevant and motivating to current consumers. Culminates with a comprehensive final team project where campaign strategy, copy, design, media placement and social media campaigns will be created for student-selected products. Recommended Preparation: Eligibility for ENGL 100 or ESL 100 Transferability: CSU  Repeatability: Two Repeats if Grade was D, F, NC, or NP Grading Type: Grade or P/NP Sections listed are for Fall 2023

Sect Days Hours Instructor Location Room Units Status Total Seats Current Enrollment Seats Remaining Date Begin/End Date Final Exam Books 0247 M   12:00 pm - 1:30 pm Partially Online Riggle K Riggle K Maggini Hall, Santa Rosa Campus Online 2711 Online 3.00 Ended 30 25 5 08/14-12/08 08/14-12/08 12/11/2023     This class meets on campus Mondays and has required online content.