|
BMK 51 |
Principles of Selling |
Description: | Principles and methods of personal selling: preparation for selling, the selling process and introduction to sales management. Behavioral aspects of selling: sociological and psychological theories of consumer motivation, behavior and perception. Includes lectures, discussions, demonstrations and practice in sales presentations. |
Recommended Preparation: | Eligibility for ENGL 100 or ESL 100 |
Transferability: | CSU |
Repeatability: | Two Repeats if Grade was D, F, NC, or NP |
Grading Type: | Grade or P/NP |
Sections listed are for |
|
|
|