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| BMK 59 |
| Consumer Behavior |
| Description: | The use of consumer data and the study of emerging cultural shifts in forward planning for marketing and business. Topics include the effects of evolving consumer activity and the influence of trends, fads, buzz, pop culture and lifestyle swings on business and consumer behavior. |
| Recommended Preparation: | Eligibility for ENGL 100 or ESL 100 |
| Transferability: | CSU |
| Repeatability: | Two Repeats if Grade was D, F, NC, or NP |
| Grading Type: | Grade or P/NP |
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