The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
Associate Degree Requirements:
The major is one of several requirements students need to fulfill in order to be awarded the Associate Degree, the highest level of academic achievement recognized by Santa Rosa Junior College. Please note that all of the following requirements must be met in order for the degree to be conferred:
For all students admitted for the Fall 2009 term or any term thereafter,
a grade of "C" or better, or "P" if the course is taken on a pass/no pass basis,
is required for each course applied toward the major.
The Wine Studies major, with four concentrations, Wine Evaluation and Service, Wine Business and Marketing, Wine and Vines, and Enology, is designed to prepare students for a variety of positions in the wine industry.
In Wine Business and Marketing, students learn many aspects of wine business sales and marketing to effectively market and promote wine, including solid agriculture business classes: computer applications, wine business management, sales and communications, marketing and wine sales and distribution.
This program prepares students to pursue a variety of possible wine industry jobs that range from sales representative, direct sales manager, and regional sales manager to wine advertising sales, fine wine sales representative, public relations and marketing coordinator, and wine merchandiser.
For students interested in the Wine Studies: Wine Business and Marketing Certificate of Achievement Program, please see SRJC's certificate website.
Please see the Agriculture and Natural Resources Department Web site for more information.
Program Student Learning Outcomes
Upon successful completion of this major, the student will be able to:
Recommended Course Sequence
- Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
- describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
- demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concepts.
It is important that students who are completing an Associate Degree and desire to transfer to a four-year institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are intended to align with lower division major preparation required by California public universities, specific lower-division major requirements vary among individual campuses. See a counselor, visit the Transfer Center, and check Guides For Transfer in Specific Majors, and ASSIST to review transfer preparation guides for specific schools and majors.