The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
The Wine Studies: Wine Business and Marketing Certificate of Achievement prepares students for skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
This program prepares students for a variety of positions in the wine industry, including but not limited to: Wine Sales Rep, Marketing Assistant, Direct Marketing Rep; Sales Rep for Distributor/Broker, Wine Club Manager, Special Events Manager.
For students interested in an Associate degree, a Wine Studies: Wine Business and Marketing major is available.
Please see the Agriculture and Natural Resources Department website for more information.
Program Student Learning Outcomes
Upon successful completion of this certificate, the student will be able to:
- Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
- Describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
- Demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concenpts.
Recommended Sequence of Courses
Students interested in a suggested order for taking classes in this program, please view the recommended course sequence .
It is important that students who are completing an Associate Degree and desire to transfer to a four-year institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are intended to align with lower division major preparation required by California public universities, specific lower-division major requirements vary among individual campuses. See a counselor, visit the Transfer Center, and check Guides For Transfer in Specific Majors, and ASSIST to review transfer preparation guides for specific schools and majors.