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|Wine Studies: Wine Business and Marketing Certificate
||Agriculture & Natural Resources
Total Units: 26.5
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
The Wine Studies: Wine Business and Marketing Certificate of Achievement prepares students for skills such as constructing a wine marketing plan, applying management and business principles to wine marketing, describing wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
This program prepares students for a variety of positions in the wine industry, including but not limited to: Wine Sales Rep, Marketing Assistant, Direct Marketing Rep; Sales Rep for Distributor/Broker, Wine Club Manager, Special Events Manager.
For students interested in an Associate degree, a Wine Studies: Wine Business and Marketing major is available.
Please see the Agriculture and Natural Resources Department website for more information.
Program Student Learning Outcomes
Upon successful completion of this certificate, the student will be able to:
Recommended Course Sequence
- Demonstrate knowledge of skills such as constructing a wine marketing plan, applying management and business principles to wine marketing; and
- Describe wine distribution methods and wine markets, calculation of pricing in markets, and basic knowledge of global retail wine sales.
- Demonstrate knowledge of the fundamentals of the wine industry including product evaluation and basic enology concenpts.
It is important that students who are completing an Associate Degree and desire to transfer to a four-year institution meet with a counselor to plan their lower division coursework. While many majors at SRJC are intended to align with lower division major preparation required by California public universities, specific lower-division major requirements vary among individual campuses. See a counselor, visit the Transfer Center, and check Guides For Transfer in Specific Majors, and ASSIST to review transfer preparation guides for specific schools and majors.
The requirements for the Wine Studies: Wine Business and Marketing program are:
Complete 26.5 units from
- Wine Studies Core Requirements
- Wine Business and Marketing Emphasis Requirements
|Wine Studies Core Requirements - complete 13.00 units|
|WINE 70 ||Wine Component Tasting||1.50|
|WINE 110 ||Professional Wine Judging||1.50|
|AGBUS 2 ||Agricultural Computer Applications||3.00|
|WINE 1 ||World Viticulture and Wine Styles||3.00|
|Complete a combination totaling at least 4.00 units from the following:|
WINE 42.1 and
|Wine Business and Marketing Emphasis Requirements - complete 13.50 units|
|AGBUS 56 ||Introduction to Agriculture Business and Management||3.00|
|AGBUS 61 ||Agricultural/Wine Marketing||3.00|
|WINE 101 ||Wine Sales and Distribution||1.50|
|WINE 102 ||Wines in the Global Marketplace - Retail Sales||1.50|
|WINE 103 ||Consumer Direct Wine Sales and Marketing||1.50|
|Complete any combination totaling at least 3.00 units from the following:|
|AGRI 56 ||Agricultural Enterprise Project||2.00-4.00|
|AGRI 99 ||Agriculture Occupational Work Experience||0.50-8.00|
|AGRI 99I ||Agriculture Occupational Work Experience Internship||0.50-8.00|
|CUL 256.6 ||Wine and Food Affinities||1.00|
|WINE 105 ||Wine Public Relations||1.50|
|WINE 111 ||Sonoma County American Viticulture Areas||1.50|
|WINE 113 ||Winemakers of Sonoma County||1.50|
|WINE 114 ||Wines of California and Europe||1.50|
|WINE 115 ||Wines of California and Australia/New Zealand||1.50|
|WINE 116 ||Wines of Italy||1.50|
|WINE 117 ||Wines of France||1.50|
|WINE 118 ||Zinfandel-Grape to Glass||1.50|
|WINE 119 ||Sideways: An Examination of Pinot Noir||1.50|
|WINE 121 ||Wines of Spain||1.50|
|WINE 122 ||Dessert Wines of the World||1.50|
|WINE 124 ||Cabernet Sauvignon Around the World||1.50|
|WINE 125 ||Napa Valley Appellations||1.50|
|WINE 130 ||Wine Service and Hospitality||1.50|
|WINE 131 ||Wine Industry Event Planning||1.50|
|WINE 150 ||Artisan Winemaking Operations||2.00|
Course Prerequisites and Advisories:
Courses in a program of study may have prerequisites or advisories;
that is, courses that must or should be completed before taking that course.
Please check for prerequisites or advisories by clicking on the course numbers
in the Program Requirements section.