|
This program is currently inactive. Catalog rights may apply, see a counselor for more information.
Term Effective:
Summer 2025
Description:
The Wine Studies: Wine Hospitality and Direct Marketing Certificate of Achievement prepares students with skills such as serving wine according to professional standards, planning and effectively publicizing wine industry events, selling wine direct to consumers, and effectively using social media.
In addition, the wine core classes give students a thorough understanding of winemaking procedures, principles of wine tasting and analysis, computer programs used in wineries, and knowledge of wines produced locally, regionally, and internationally.
The Wine Hospitality and Direct Marketing certificate prepare students for specific job opportunities that include wine consultant, server, tasting room representative, wine sales specialist, wine educator, wine club administrator, and winery and restaurant event staff.
Please see the Agriculture and Natural Resource Department website for more information.
For students interested in an Associate degree, a Wine Studies: Wine Evaluation and Service major is available.
Upon successful completion of this program, the student will be able to:
- Demonstrate knowledge of skills such as serving wine according to professional standards including an understanding of wine evaluation; and
- Demonstrate the skills required for planning an effective publicity program for a wine industry event; and
- Discuss wine regions and characteristics of grape varieties suited to specific regions; and
- Demonstrate knowledge of the fundamentals of the wine industry including basic enology and business concepts.
Program Requirements:
The requirements for the AGWS: Wine Hosp & Marketing Certificate program are:
-
Complete 24 units from
- Wine Studies: Wine Hospitality and Direct Marketing
| Wine Studies: Wine Hospitality and Direct Marketing - complete 24.00 units |
| AGBU 2 | Agricultural Computer Applications | 3.00 |
| WINE 1 | Introduction to Viticulture, Winemaking, Wines of the World | 3.00 |
| WINE 70 | Beginning Wine Sensory Analysis | 1.50 |
| WINE 103 | Wine Direct to Consumer Sales | 1.50 |
| WINE 110 | Advanced Wine Sensory Analysis | 1.50 |
| WINE 128 | Developing and Maintaining Wine Social Media Campaigns | 1.50 |
| WINE 130 | Wine Service and Hospitality | 1.50 |
| WINE 131 | Wine Industry Event Planning | 1.50 |
| WINE 132.1 | Tasting Room Operations | 2.00 |
Complete a combination totaling at least 4.00 units from the following:
| | Course | Description | Units |
|---|
WINE 42.1 AND
| Fall Winery Operations | 2.00 |
| WINE 42.2 | Spring Winery Operations | 2.00 |
| WINE 3 | Introduction to Enology | 4.00 |
Complete any combination totaling at least 1.50 units from the following:
| | Course | Description | Units |
|---|
| WINE 111.1 | Sonoma American Viticulture Areas-North County | 1.50 |
| WINE 111.2 | Sonoma American Viticulture Areas-South County | 1.50 |
|
Complete any combination totaling at least 1.50 units from the following:
| | Course | Description | Units |
|---|
| AGRI 56 | Agricultural Enterprise Project | 2.00-4.00 |
| AGRI 98 | Independent Study in Agriculture | 1.00-3.00 |
| AGRI 99I | Agriculture Internship | 0.50-8.00 |
| CUL 258.3 | Wine and Food Pairing | 1.50 |
| WINE 101 | Wine Sales | 1.50 |
| WINE 102 | Wine Marketing | 1.50 |
| WINE 109 | Wine Club Creation, Maintenance, and Promotion | 1.50 |
| WINE 112 | Wine Regions of California | 1.50 |
| WINE 116 | Wines of Italy | 1.50 |
| WINE 117 | Wines of France | 1.50 |
| WINE 119 | An Examination of Pinot Noir | 1.50 |
| WINE 123 | Causation and Detection of Wine Faults | 1.50 |
| WINE 124 | Cabernet Sauvignon | 1.50 |
| WINE 132.2 | Tasting Room Management | 2.00 |
|
Term Effective:
Summer 2025
The requirements for this program of study are effective beginning the semester shown above. If you began working on this program before the effective semester, you may not be affected by the changes. Consult with the program contact person or the department chair to determine your eligibility to complete the program under previous requirements.
|