| 4/26/2024 9:53:48 AM |
| New Course (First Version) |
| CATALOG INFORMATION
|
| Discipline and Nbr:
GD 145 | Title:
PACKAGE DESIGN |
|
| Full Title:
Package Design |
| Last Reviewed:9/24/2018 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 1.50 | Lecture Scheduled | 1.50 | 17.5 max. | Lecture Scheduled | 26.25 |
| Minimum | 1.50 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 1.50 | | Contact Total | 26.25 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 52.50 | Total Student Learning Hours: 78.75 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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This course emphasizes the application of graphic design elements to various forms of package design. Students will learn how to use a variety of graphic tools, materials, and techniques to create three-dimensional package design that is innovative and functional. Each design solution is developed from the angle of project requirements, marketing and branding, audience appeal, and product needs. Areas of study will include the package design process, prototyping, material testing, crafting 3D models, brand awareness, container functionality and executing the final designs.
Prerequisites/Corequisites:
Course Completion of GD 51
Recommended Preparation:
Course Completion of GD 53
Limits on Enrollment:
Schedule of Classes Information
Description:
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This course emphasizes the application of graphic design elements to various forms of package design. Students will learn how to use a variety of graphic tools, materials, and techniques to create three-dimensional package design that is innovative and functional. Each design solution is developed from the angle of project requirements, marketing and branding, audience appeal, and product needs. Areas of study will include the package design process, prototyping, material testing, crafting 3D models, brand awareness, container functionality and executing the final designs.
(Grade or P/NP)
Prerequisites:Course Completion of GD 51
Recommended:Course Completion of GD 53
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
| |
| CSU GE: | Transfer Area | | Effective: | Inactive: |
| |
| IGETC: | Transfer Area | | Effective: | Inactive: |
| |
| CSU Transfer: | | Effective: | | Inactive: | |
| |
| UC Transfer: | | Effective: | | Inactive: | |
| |
| C-ID: |
Certificate/Major Applicable:
Both Certificate and Major Applicable
Approval and Dates
| Version: | 01 | Course Created/Approved: | 9/24/2018 |
| Version Created: | 2/1/2018 | Course Last Modified: | 10/13/2020 |
| Submitter: | Summer Winston | Course Last Full Review: | 9/24/2018 |
| Version Status: | Approved New Course (First Version) | Prereq Created/Approved: | 9/24/2018 |
| Version Status Date: | 9/24/2018 | Semester Last Taught: | Spring 2020 |
| Version Term Effective: | Fall 2019 | Term Inactive: | Spring 2021 |
COURSE CONTENT
Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Interpret project requirements to created effective package solutions for a variety of design
problems.
2. Execute designs for packaging from beginning to final printed piece.
3. Maintain brand integrity across multiple items in a product line.
Objectives:
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Upon completion of the course, students will be able to:
1. Effectively gather all the information needed to fully understand the requirements of each
project.
2. Physically build 3D mock-ups and prototypes with good craft to test the function and
aesthetics of each design.
3. Design within the confines of existing brand standards.
4. Implement effective branding for a line of products.
5. Work with vendors to effectively produce final printed pieces.
6. Create 3D prototypes digitally.
7. Critique the design work of others.
Topics and Scope
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I. History of Package Design
II. Package Design Process
III. Creating Mock-Ups/Prototyping
A. Usability
B. Creating templates
C. Selecting/testing materials
IV. Brand Positioning
A. Brand promise
B. Consistency
C. Brand standards
D. Product lines
V. Sustainability
VI. Legal
A. Required labeling
B. Regulations
VII. Storytelling
VIII. Printing
A. Die lines
B. Embedding assets
C. Print specs
D. Fold lines
IX. Targeting
A. Market research
B. Know your audience
X. File Management
A. Specifications
B. Print requirements
C. File structure
XI. 3D Prototyping
XII. Packaging Types
A. Labels
B. Tags
1. Sewn
2. Paper
3. Hanging
4. Permanent
C. Boxes/Containers
1. Paper
2. Plastic
3. Wood
4. Metal
D. Wraps
Assignments:
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1. Problem solving assignments reinforcing weekly lectures (1 - 16), such as:
a. Creating mock-ups using a variety of materials for a variety of container types
b. Create a package solution that is strong enough to protect an egg when dropped
c. Interviewing vendors about file set-up, specifications, and print requirements for a variety
of container types
d. Creating 3D digital prototypes for a variety of container types
e. Collecting and analyzing the design effectiveness of existing packages
f. Create a package design solution that is structurally secure for heavy weight products
2. Design projects executed from beginning to final printed piece (1 - 4), such as:
a. Design packaging to create effective brand positioning for a line of products
b. Create a POP display for an existing product line
c. Create a package design solution for products that will be sold and distributed online only
d. Partner project designing package solutions for products of their choice
3. In class critiques and discussions
4. Weekly reading provided by the instructor (1 - 50 pages)
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
0 - 0% |
| None | |
| This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course. |
|
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
20 - 40% |
| Assignments and/or exercises that reinforce topics covered in weekly lectures | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
40 - 60% |
| Design projects executed from beginning to final printed piece | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
0 - 0% |
| None | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
10 - 25% |
| Class participation, attendance, discussions and critiques | |
Representative Textbooks and Materials:
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Instructor prepared materials
Package Design Workbook: The Art and Science of Successful Packaging. DuPuis, Steven and Silva, John. Rockport Publishers. 2011 (classic)
OTHER REQUIRED ELEMENTS
| Student Preparation |
| Matric Assessment Required: | X | Exempt From Assessment |
| Prerequisites-generate description: | U | User Generated Text |
| Advisories-generate description: | A | Auto-Generated Text |
| Prereq-provisional: | N | NO |
| Prereq/coreq-registration check: | Y | Prerequisite Rules Exist |
| Requires instructor signature: | N | Instructor's Signature Not Required |
| | | |
| BASIC INFORMATION, HOURS/UNITS & REPEATABILITY |
| Method of instruction: | 02 | Lecture |
| | 71 | Internet-Based, Simultaneous Interaction |
| | 72 | Internet-Based, Delayed Interaction |
| Area department: | CS | Computer Studies |
| Division: | 72 | Arts & Humanities |
| Special topic course: | N | Not a Special Topic Course |
| Program Status: | 1 | Both Certificate and Major Applicable |
| Repeatability: | 00 | Two Repeats if Grade was D, F, NC, or NP |
| Repeat group id: | | |
| | | |
| SCHEDULING |
| Audit allowed: | N | Not Auditable |
| Open entry/exit: | N | Not Open Entry/Open Exit |
| Credit by Exam: | N | Credit by examination not allowed |
| Budget code: Program: | 0000 | Unrestricted |
| Budget code: Activity: | 0702 | Graphic Design |
| | | |
| OTHER CODES |
| Disciplines: | Graphic Arts |
| Basic Skills: | N | Not a Basic Skills Course |
| Level below transfer: | Y | Not Applicable |
| CVU/CVC status: | N | Not Distance Ed |
| Distance Ed Approved: | Y | Exclusively online or other technology based instruction |
| Emergency Distance Ed Approved: | Y | Fully Online
Partially Online
Online with flexible in-person activities
|
| Credit for Prior Learning: | N | Agency Exam |
| N | CBE |
| N | Industry Credentials |
| N | Portfolio |
| Non-credit category: | Y | Not Applicable, Credit Course |
| Classification: | Y | Career-Technical Education |
| SAM classification: | C | Clearly Occupational |
| TOP code: | 1030.00 | Graphic Art and Design |
| Work-based learning: | N | Does Not Include Work-Based Learning |
| DSPS course: | N | NO |
| In-service: | N | Not an in-Service Course |
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