SRJC Course Outlines

7/31/2021 1:14:34 AMGD 145 Course Outline as of Fall 2019

New Course (First Version)
CATALOG INFORMATION

Discipline and Nbr:  GD 145Title:  PACKAGE DESIGN  
Full Title:  Package Design
Last Reviewed:9/24/2018

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled1.5017.5 max.Lecture Scheduled26.25
Minimum1.50Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total1.50 Contact Total26.25
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  52.50Total Student Learning Hours: 78.75 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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This course emphasizes the application of graphic design elements to various forms of package design. Students will learn how to use a variety of graphic tools, materials, and techniques to create three-dimensional package design that is innovative and functional. Each design solution is developed from the angle of project requirements, marketing and branding, audience appeal, and product needs. Areas of study will include the package design process, prototyping, material testing, crafting 3D models, brand awareness, container functionality and executing the final designs.

Prerequisites/Corequisites:
Course Completion of GD 51


Recommended Preparation:
Course Completion of GD 53Course Completion of GD 53

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
This course emphasizes the application of graphic design elements to various forms of package design. Students will learn how to use a variety of graphic tools, materials, and techniques to create three-dimensional package design that is innovative and functional. Each design solution is developed from the angle of project requirements, marketing and branding, audience appeal, and product needs. Areas of study will include the package design process, prototyping, material testing, crafting 3D models, brand awareness, container functionality and executing the final designs.
(Grade or P/NP)

Prerequisites:Course Completion of GD 51
Recommended:Course Completion of GD 53Course Completion of GD 53
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

Approval and Dates
Version:01Course Created/Approved: 9/24/2018
Version Created:2/1/2018Course Last Modified:10/13/2020
Submitter:Summer WinstonCourse Last Full Review:9/24/2018
Version Status:Approved New Course (First Version)Prereq Created/Approved:9/24/2018
Version Status Date:9/24/2018Semester Last Taught:Spring 2020
Version Term Effective:Fall 2019Term Inactive:Spring 2021


COURSE CONTENT

Student Learning Outcomes:
Upon completion of the course, students will be able to:
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1.  Interpret project requirements to created effective package solutions for a variety of design
    problems.
2.  Execute designs for packaging from beginning to final printed piece.
3.  Maintain brand integrity across multiple items in a product line.
 

Objectives: Untitled document
Upon completion of the course, students will be able to:
1. Effectively gather all the information needed to fully understand the requirements of each
    project.
2. Physically build 3D mock-ups and prototypes with good craft to test the function and
    aesthetics of each design.
3. Design within the confines of existing brand standards.
4. Implement effective branding for a line of products.
5. Work with vendors to effectively produce final printed pieces.
6. Create 3D prototypes digitally.
7. Critique the design work of others.

Topics and Scope
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I.   History of Package Design
II.  Package Design Process
III. Creating Mock-Ups/Prototyping
    A. Usability
    B. Creating templates
    C. Selecting/testing materials  
IV. Brand Positioning
    A. Brand promise
    B. Consistency
    C. Brand standards
    D. Product lines
V.  Sustainability
VI. Legal
    A. Required labeling
    B. Regulations
VII.  Storytelling
VIII. Printing
    A. Die lines
    B. Embedding assets
    C. Print specs
    D. Fold lines
IX. Targeting
    A. Market research
    B. Know your audience
X. File Management
    A. Specifications
    B. Print requirements
    C. File structure
XI.  3D Prototyping
XII. Packaging Types
    A. Labels
    B. Tags
         1. Sewn
         2. Paper
         3. Hanging
         4. Permanent
    C. Boxes/Containers
         1. Paper
         2. Plastic
         3. Wood
         4. Metal
     D. Wraps

Assignments:
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1. Problem solving assignments reinforcing weekly lectures (1 - 16), such as:
    a. Creating mock-ups using a variety of materials  for a variety of container types
    b. Create a package solution that is strong enough to protect an egg when dropped
    c. Interviewing vendors about file set-up, specifications, and print requirements for a variety
         of container types
    d. Creating 3D digital prototypes for a variety of container types
    e. Collecting and analyzing the design effectiveness of existing packages
    f. Create a package design solution that is structurally secure for heavy weight products
2. Design projects executed from beginning to final printed piece (1 - 4), such as:
    a. Design packaging to create effective brand positioning for a line of products
    b. Create a POP display for an existing product line
    c. Create a package design solution for products that will be sold and distributed online only
    d. Partner project designing package solutions for products of their choice
3. In class critiques and discussions
4. Weekly reading provided by the instructor (1 - 50 pages)

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 40%
Assignments and/or exercises that reinforce topics covered in weekly lectures
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
40 - 60%
Design projects executed from beginning to final printed piece
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
10 - 25%
Class participation, attendance, discussions and critiques


Representative Textbooks and Materials:
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Instructor prepared materials
 
Package Design Workbook: The Art and Science of Successful Packaging. DuPuis, Steven and Silva, John. Rockport Publishers. 2011 (classic)

OTHER REQUIRED ELEMENTS

Student Preparation
 Matric Assessment Required:XExempt From Assessment
 Prerequisites-generate description:UUser Generated Text
 Advisories-generate description:AAuto-Generated Text
 Prereq-provisional:NNO
 Prereq/coreq-registration check:YPrerequisite Rules Exist
 Requires instructor signature:NInstructor's Signature Not Required
   
BASIC INFORMATION, HOURS/UNITS & REPEATABILITY
 Method of instruction:02Lecture
 71Internet-Based, Simultaneous Interaction
 72Internet-Based, Delayed Interaction
 Area department:CSComputer Studies
 Division:72Arts & Humanities
 Special topic course:NNot a Special Topic Course
 Program Status:1Both Certificate and Major Applicable
 Repeatability:00Two Repeats if Grade was D, F, NC, or NP
 Repeat group id:  
   
SCHEDULING
 Audit allowed:NNot Auditable
 Open entry/exit:NNot Open Entry/Open Exit
 Credit by Exam:NCredit by examination not allowed
 Budget code: Program:0000Unrestricted
 Budget code: Activity:0702Graphic Design
   
OTHER CODES
Disciplines:Graphic Arts
 Basic Skills:NNot a Basic Skills Course
 Level below transfer:YNot Applicable
 CVU/CVC status:NNot Distance Ed
 Distance Ed Approved:YExclusively online or other technology based instruction
 Emergency Distance Ed Approved:YFully Online
Partially Online
Online with flexible in-person activities
 Non-credit category:YNot Applicable, Credit Course
 Classification:YCareer-Technical Education
 SAM classification:CClearly Occupational
 TOP code:1030.00Graphic Art and Design
 Work-based learning:NDoes Not Include Work-Based Learning
 DSPS course:NNO
 In-service:NNot an in-Service Course

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