SRJC Course Outlines

7/31/2021 2:35:47 AMGD 65 Course Outline as of Fall 2019

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  GD 65Title:  CREATIVE BUSINESS  
Full Title:  Business Skills for Creatives
Last Reviewed:12/10/2018

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled1.5017.5 max.Lecture Scheduled26.25
Minimum1.50Lab Scheduled04 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total1.50 Contact Total26.25
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  52.50Total Student Learning Hours: 78.75 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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Whether you plan to run a graphic design company or work as a freelancer, understanding the nuts and bolts of running a creative business is essential. This course will cover business-related topics including project management, estimating and billing, record keeping and taxes. Students will learn best practices for working with clients, vendors, and colleagues.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Whether you plan to run a graphic design company or work as a freelancer, understanding the nuts and bolts of running a creative business is essential. This course will cover business-related topics including project management, estimating and billing, record keeping and taxes. Students will learn best practices for working with clients, vendors, and colleagues.
(Grade or P/NP)

Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Spring 2010Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

Approval and Dates
Version:03Course Created/Approved: 10/5/2009
Version Created:1/13/2018Course Last Modified:1/2/2021
Submitter:Summer WinstonCourse Last Full Review:12/10/2018
Version Status:Approved Changed CoursePrereq Created/Approved:12/10/2018
Version Status Date:12/10/2018Semester Last Taught:Fall 2020
Version Term Effective:Fall 2019Term Inactive:Spring 2021


COURSE CONTENT

Student Learning Outcomes:
Upon completion of the course, students will be able to:
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1.  Set up and manage a creative business.
2.  Outfit a studio, negotiate a lease, file proper licenses, obtain insurance, and file taxes.
3.  Devise an effective workflow to ensure meeting deadlines.
 

Objectives: Untitled document
Upon completion of the course, students will be able to:
1. Compute studio rate, develop a brief, and draft a letter of agreement.
2. Estimate time and calculate job cost for a client.
3. Prepare a workflow schedule for completion of creative jobs.
4. Develop and present competitive bids for creative jobs.
5. Outline and describe the steps needed for setting up a creative business.

Topics and Scope
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I.  Introduction to the Business in Relation to Creative Industries
II. Types of Business Structures
    A. Completing a market analysis
    B. Developing a business plan
    C. Goal setting for business
III. Setting Up a Studio
    A. Signing leases
    B. Filing licenses
    C. Getting insurance
    D. Purchasing equipment
IV. Developing Estimates and Calculating Job Costs
    A. Establishing how much to charge and setting a studio rate
    B. Calculating job price
    C. Requesting a printer estimate
    D. Presenting estimates to clients
V.  Contracts and Documents - Writing up Bids, Briefs, Proposals, and Letters of Agreement
VI. Marketing the Business and Selling your Work
    A. Developing a business identity system including business cards
    B. Techniques for selling your talents
    C. Devising a marketing plan
VII.  Presenting to Clients
VIII. Creating Effective Workflows and Project Management
    A. Using a time management system to track billable hours
    B. Preparing invoices and billing clients
IX. Working with Employees, Clients, and Co-Workers
X.  Managing Business Finances
    A. Money management systems
    B. Tax management systems
XI. Creating Effective Self-Promotions

Assignments:
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1. Research and/or writing assignments, such as:
    a. Market analysis
    b. Freelance studio set up research
    c. Business and marketing plan (based on research and writing assignments)
    d. Brief, proposal, and letter of agreement
    e. Networking project and experience write-up
2. Business Development Projects, such as:
    a. Create self-promotions and marketing material
    b. Create a database of resource: sources of clients, business resources, vendor resources, etc.
    c. Develop a workflow and time management system
3. Weekly textbook readings and/or instructor materials (1 - 50 pages)
4. Quizzes and/or tests on reading materials and/or weekly topics (0 - 8)

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
20 - 50%
Research and/or writing assignments
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
0 - 0%
None
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
20 - 50%
Business Development Projects
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 30%
Quizzes and/or tests
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 25%
Participation in the class and/or attendance


Representative Textbooks and Materials:
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Instructor prepared materials
The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business. 4th ed. Foote, Cameron. W. W. Norton & Company, Inc. 2014 (classic)

OTHER REQUIRED ELEMENTS

Student Preparation
 Matric Assessment Required:ERequires English Assessment
 Prerequisites-generate description:NPNo Prerequisite
 Advisories-generate description:AAuto-Generated Text
 Prereq-provisional:NNO
 Prereq/coreq-registration check:NNo Prerequisite Rules Exist
 Requires instructor signature:NInstructor's Signature Not Required
   
BASIC INFORMATION, HOURS/UNITS & REPEATABILITY
 Method of instruction:02Lecture
 71Internet-Based, Simultaneous Interaction
 72Internet-Based, Delayed Interaction
 Area department:CSComputer Studies
 Division:72Arts & Humanities
 Special topic course:NNot a Special Topic Course
 Program Status:1Both Certificate and Major Applicable
 Repeatability:00Two Repeats if Grade was D, F, NC, or NP
 Repeat group id:  
   
SCHEDULING
 Audit allowed:NNot Auditable
 Open entry/exit:NNot Open Entry/Open Exit
 Credit by Exam:NCredit by examination not allowed
 Budget code: Program:0000Unrestricted
 Budget code: Activity:0702Graphic Design
   
OTHER CODES
Disciplines:Graphic Arts
 Basic Skills:NNot a Basic Skills Course
 Level below transfer:YNot Applicable
 CVU/CVC status:NNot Distance Ed
 Distance Ed Approved:YExclusively online or other technology based instruction
 Emergency Distance Ed Approved:YFully Online
Partially Online
Online with flexible in-person activities
 Non-credit category:YNot Applicable, Credit Course
 Classification:YCareer-Technical Education
 SAM classification:CClearly Occupational
 TOP code:1030.00Graphic Art and Design
 Work-based learning:NDoes Not Include Work-Based Learning
 DSPS course:NNO
 In-service:NNot an in-Service Course

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