| 4/25/2024 1:02:46 AM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
GD 20 | Title:
INTRO TO TYPOGRAPHY |
|
| Full Title:
Introduction to Typography and Letterforms |
| Last Reviewed:10/8/2018 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 3.00 | Lecture Scheduled | 3.00 | 17.5 max. | Lecture Scheduled | 52.50 |
| Minimum | 3.00 | Lab Scheduled | 0 | 4 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 3.00 | | Contact Total | 52.50 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 105.00 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
Untitled document
An introduction to typography for visual communications in graphic design. The class emphasizes the use of typography in the design process, including aspects of analytical and creative design through typical media, including: a brochure, poster, or magazine ad. Students explore the evolution and classification of letterforms, the investigation of structure, format, legibility, and expression. Exercises include both hand and digital skills, including hand lettering and experimental type, with an emphasis on the application of typography.
Prerequisites/Corequisites:
Recommended Preparation:
Course Completion or Concurrent Enrollment in GD 51
Limits on Enrollment:
Schedule of Classes Information
Description:
Untitled document
An introduction to typography for visual communications in graphic design. The class emphasizes the use of typography in the design process, including aspects of analytical and creative design through typical media, including: a brochure, poster, or magazine ad. Students explore the evolution and classification of letterforms, the investigation of structure, format, legibility, and expression. Exercises include both hand and digital skills, including hand lettering and experimental type, with an emphasis on the application of typography.
(Grade or P/NP)
Prerequisites:
Recommended:Course Completion or Concurrent Enrollment in GD 51
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
| |
| CSU GE: | Transfer Area | | Effective: | Inactive: |
| |
| IGETC: | Transfer Area | | Effective: | Inactive: |
| |
| CSU Transfer: | Transferable | Effective: | Fall 2009 | Inactive: | |
| |
| UC Transfer: | Transferable | Effective: | Fall 2009 | Inactive: | |
| |
| C-ID: |
Certificate/Major Applicable:
Both Certificate and Major Applicable
Approval and Dates
| Version: | 04 | Course Created/Approved: | 4/13/2009 |
| Version Created: | 12/20/2017 | Course Last Modified: | 1/2/2021 |
| Submitter: | Summer Winston | Course Last Full Review: | 10/8/2018 |
| Version Status: | Approved Changed Course | Prereq Created/Approved: | 10/8/2018 |
| Version Status Date: | 10/8/2018 | Semester Last Taught: | Fall 2020 |
| Version Term Effective: | Fall 2019 | Term Inactive: | Spring 2021 |
COURSE CONTENT
Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
Untitled document
1. Demonstrate a basic vocabulary related to typography and graphic design.
2. Develop technical and creative problem-solving skills to conceptualize, design, produce, and
present original applications of typography on graphic design projects.
3. Analyze the effectiveness of visual communications through typographic designs utilizing the
critique process.
Objectives:
Untitled document
Upon completion of the course, students will be able to:
1. Create original typographic design projects, synthesizing the parameters of the assignment
within a specific deadline.
2. Evaluate and defend their projects and typographic choices, and compare them to their peers
during the critique process using critical thinking skills.
3. Utilize typographic terminology and measurements.
4. Design typographic layouts, synthesize their knowledge of other software, and build upon
their knowledge of design principles and elements.
5. Demonstrate an understanding of the five classic typeface families.
6. Create a portfolio of finished typographic projects.
Topics and Scope
Untitled document
I. History, Contemporary Trends, Language, Aesthetics and Emerging Media as they Relate to
Typography
II. Anatomy of Letter Forms
A. Terminology including the internal grid structure, measurements and specifying type
setting
B. Origins of typographic letter forms and the five classic typefaces classifications, type
families, and identification
III. Fonts and Families
IV. Review of Typographic Tools and Features used in Design Software Programs such as
Illustrator, Photoshop, and InDesign
V. Type Measurements: Points and Picas
VI. Type Layout and Formatting
A. Letter-spacing, word-spacing, kerning, tracking, leading, line length, alignment, paragraph
considerations
B. Paragraph space and typographic consistency
C. Intro to Grid Theory
D. Text wrap
VII. Design Principles
A. Creating typographic appeal and hierarchy
B. Page layout and compositional considerations: using the formal elements and principles of
design as they relate to typography in design.
C. Expressive typography
D. Optical considerations, punctuation, display initials, modifying color, spot colors, process
colors, digital and projected colors
E. Creating visual hierarchy and emphasis, grids
VIII. Selecting and Mixing Typefaces
A. Concord and contrast
B. Mixing faces
C. Designing with text and display fonts
IX. Readability and Legibilityr
A. Designing for maximum effectiveness
B. Targeting particular audiences.
X. Hand Lettering and Typeface Creation
A. Brush pen and calligraphy pen
B. Drawn letter forms
C. Digitizing
D. Converting into typeface
E. Chalk
F. Process
G. Inking
XI. Using Type Effectively
XII. Typographic Details
A. Headlines and subheads
B. Body copy, hyphenation, and line breaks
C. Pull quotes and captions
D. Web typography
XIII. Typographic Refinements
A. Small caps and old-style numerals
B. Ligatures and open type alternates
C. Punctuation style and refinements
XIV. Proofreading and Pre-Press
XV. Pre-Press and Preparing Files for Print
XVI. Creating Professional Quality Designs from Concept to Completion, avoiding Amateur
Pitfalls
XVII. Trends in Type
XVII. Type Options for Web Design
XIX. Type across Software Platforms
XX. Group and Individual Critiques of Typographic Design utilizing relevant Terminology and
Concepts
XXI. Free and Commercial Font Sites:
A. Features, pros and cons
B. Common font formats including Truetype and OpenType
C. How to download a font for use in a graphic design project
D. Font copyright concerns
E. Comparison of commercial versus free font sites on the web
F. Different font types and basic techniques for downloading and using them
Assignments:
Untitled document
1. Exercises/activities centering around the use of type (1 - 16), such as:
a. A layout based project that focuses primarily on the use of type
b. A layout based project that examines type concerns under a variety of different types of
constraints
c. A web based project that uses type effectively, taking into consideration type needs as
related to digital environments
d. A print based project that explores, examines and repurposes type found in the student's
everyday environment.
e. Advertising based project that explores the use of type while experimenting with different
color modes (CMYK and gray scale)
f. Identifying and labeling the anatomy of typefaces
g. Matching typefaces with appropriate font families
h. Practice creating hand lettering
i. In class exercises that expands on weekly topics
2. Design based projects centering around the use of type (1 - 6), such as:
a. Based on an instructor selected topic, create two versions of a poster, one using hand
lettering completed by hand and a second design digitally created
b. Create your typeface and use it in a digital design
c. Create a newsletter based on instructor selected topics
d. Locating type in everyday life, photograph it, then use the type to design cards detailing
where the letter was found, what's its type category and more. This is a printed assignment
3. Critiques, group and individual critiques in oral or written formats
4. Weekly reading assignments (1 - 50 pages)
5. Exam and/or Quizzes (0 - 16)
6. Attendance and participation in in-class critiques
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
0 - 0% |
| None | |
| This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course. |
|
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
20 - 40% |
| Exercises/activities centering around the use of type | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
20 - 60% |
| Design based projects centering around the use of type | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
0 - 40% |
| Quizzes and/or exams | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
5 - 20% |
| Attendance and participation in in-class critiques | |
Representative Textbooks and Materials:
Untitled document
Instructor prepared materials
The Elements of Typographic Style. 4th ed. Bringhurst, Robert. 2013 (classic)
Thinking with Type. 2nd ed. Lupton, Ellen. Princeton Architectural Press. 2010 (classic)
OTHER REQUIRED ELEMENTS
| Student Preparation |
| Matric Assessment Required: | X | Exempt From Assessment |
| Prerequisites-generate description: | NP | No Prerequisite |
| Advisories-generate description: | A | Auto-Generated Text |
| Prereq-provisional: | N | NO |
| Prereq/coreq-registration check: | N | No Prerequisite Rules Exist |
| Requires instructor signature: | N | Instructor's Signature Not Required |
| | | |
| BASIC INFORMATION, HOURS/UNITS & REPEATABILITY |
| Method of instruction: | 02 | Lecture |
| | 71 | Internet-Based, Simultaneous Interaction |
| | 72 | Internet-Based, Delayed Interaction |
| Area department: | CS | Computer Studies |
| Division: | 72 | Arts & Humanities |
| Special topic course: | N | Not a Special Topic Course |
| Program Status: | 1 | Both Certificate and Major Applicable |
| Repeatability: | 00 | Two Repeats if Grade was D, F, NC, or NP |
| Repeat group id: | GD20 | GD 20 - APGR 20 |
| | | |
| SCHEDULING |
| Audit allowed: | N | Not Auditable |
| Open entry/exit: | N | Not Open Entry/Open Exit |
| Credit by Exam: | N | Credit by examination not allowed |
| Budget code: Program: | 0000 | Unrestricted |
| Budget code: Activity: | 0702 | Graphic Design |
| | | |
| OTHER CODES |
| Disciplines: | Graphic Arts |
| Basic Skills: | N | Not a Basic Skills Course |
| Level below transfer: | Y | Not Applicable |
| CVU/CVC status: | N | Not Distance Ed |
| Distance Ed Approved: | Y | Exclusively online or other technology based instruction |
| Emergency Distance Ed Approved: | Y | Fully Online
Partially Online
Online with flexible in-person activities
|
| Credit for Prior Learning: | N | Agency Exam |
| N | CBE |
| N | Industry Credentials |
| N | Portfolio |
| Non-credit category: | Y | Not Applicable, Credit Course |
| Classification: | Y | Career-Technical Education |
| SAM classification: | C | Clearly Occupational |
| TOP code: | 1030.00 | Graphic Art and Design |
| Work-based learning: | N | Does Not Include Work-Based Learning |
| DSPS course: | N | NO |
| In-service: | N | Not an in-Service Course |
Print PDF
