| 4/18/2024 11:51:05 AM |
| Changed Course |
| CATALOG INFORMATION
|
| Discipline and Nbr:
CS 57.11 | Title:
INTRO SOCIAL MEDIA |
|
| Full Title:
Introduction to Social Media |
| Last Reviewed:2/28/2022 |
| Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
| Maximum | 3.00 | Lecture Scheduled | 3.00 | 17.5 max. | Lecture Scheduled | 52.50 |
| Minimum | 3.00 | Lab Scheduled | 0 | 6 min. | Lab Scheduled | 0 |
| | Contact DHR | 0 | | Contact DHR | 0 |
| | Contact Total | 3.00 | | Contact Total | 52.50 |
| |
| | Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| | Total Out of Class Hours: 105.00 | Total Student Learning Hours: 157.50 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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Social Media enables individuals to create, collaborate, and share information with others. Students will explore the possibilities and limitations of social media and will have hands-on experience with several forms of social media technology, such as Facebook, Twitter, blogs, and wikis. Those who complete this course will know how to use social media productively and have a framework for understanding and evaluating new tools and platforms.
Prerequisites/Corequisites:
Recommended Preparation:
Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Schedule of Classes Information
Description:
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Social Media enables individuals to create, collaborate, and share information with others. Students will explore the possibilities and limitations of social media and will have hands-on experience with several forms of social media technology, such as Facebook, Twitter, blogs, and wikis. Those who complete this course will know how to use social media productively and have a framework for understanding and evaluating new tools and platforms.
(Grade or P/NP)
Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
| Associate Degree: | Effective: | | Inactive: | |
| Area: | | |
| |
| CSU GE: | Transfer Area | | Effective: | Inactive: |
| | D | Social Science | Fall 2019 | |
| |
| IGETC: | Transfer Area | | Effective: | Inactive: |
| |
| CSU Transfer: | Transferable | Effective: | Spring 2013 | Inactive: | |
| |
| UC Transfer: | | Effective: | | Inactive: | |
| |
| C-ID: |
Certificate/Major Applicable:
Both Certificate and Major Applicable
Approval and Dates
| Version: | 03 | Course Created/Approved: | 10/29/2012 |
| Version Created: | 11/24/2015 | Course Last Modified: | 6/4/2022 |
| Submitter: | Donald Laird | Course Last Full Review: | 2/28/2022 |
| Version Status: | Approved Changed Course | Prereq Created/Approved: | 2/28/2022 |
| Version Status Date: | 3/14/2016 | Semester Last Taught: | Spring 2022 |
| Version Term Effective: | Fall 2016 | Term Inactive: | Fall 2022 |
COURSE CONTENT
Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Critically evaluate the use of social media, including security, privacy, and ethics.
2. Compare and contrast the purpose and features of different types of social media, including: blogs, social networks, wikis, and photo and video sharing sites.
3. Effectively utilize multiple forms of social media.
Objectives:
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Upon completion of the course, students will be able to:
1. Define the purpose and features of different types of social media.
2. Differentiate between different kinds of blogs: blogs, microblogs, videoblogs.
3. Compare features of common blog-hosting services.
4. Create and maintain a blog on a common hosting service.
5. Properly utilize terminology including keyword and categories in order to improve the ability of others to find their social media content.
6. Analyze the security and privacy features of social media sites.
7. Create a wiki in order to collaborate with others on a project.
8. Evaluate the usage of crowdsourcing in order to create community involvement in problem solving.
9. Analyze trends of usage of social media sites.
10. Analyze the impact of social media on society.
11. Work in a team environment to create a social media plan case study.
12. Understand the personal and professional ramifications of information placed on social media.
Topics and Scope
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I. Social Media vs. Traditional Media
A. Definition and history of social media
B. Pros and cons of each
II. Social Media Literacy
A. Terminology
B. Different types of social media
III. Law and Ethics
A. Copyright
B. Privacy and security
C. Social media etiquette
D. Impact on society
E. Consuming media with a critical eye
F. Ramifications of using social media
IV. Uses for Social Media
A. Sharing information
B. Promotion of people, products, and services
C. Branding and marketing - creating a personal brand/identity
D. Collaboration
E. Crowdsourcing
F. Persuasion
V. Practical Applications
A. Blogging
B. Microblogging
C. Videoblogging
D. Blog hosting
E. Really Simple Syndication (RSS) feeds and readers
F. Social and professional networks
G. Wikis
H. Photo and video sharing
I. Crowdsourcing
VI. Analysis
A. Trends
B. Traffic
C. Effectiveness
VII. Social Media Plan Case Study
A. Interviewing the subject to determine needs
B. Brainstorming and sharing expertise within and across teams
C. Developing a written plan
D. Evaluating group process and dynamics
Assignments:
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1. 20-40 pages of textbook reading per week.
2. Two-page written proposal for creation of a personal or professional blog.
3. Three to five objective tests and final exam.
4. 1-2 website projects.
5. Critique and review of social media websites.
6. Team social media plan case study (4-8 pages).
7. Social media book review oral presentation.
8. 12-14 weekly blog posts of 200-400 words each.
Methods of Evaluation/Basis of Grade.
| Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing
15 - 40% |
| Critiques and reviews, written blog proposal, case study, blog posts | |
| Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving
30 - 45% |
| Website projects, case study | |
| Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations
0 - 5% |
| Book review presentation | |
| Exams: All forms of formal testing, other than skill performance exams. | Exams
10 - 30% |
| Three to five objective tests and final exam | |
| Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category
0 - 10% |
| Attendance and participation | |
Representative Textbooks and Materials:
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Social Media Marketing All-In-One for Dummies (3rd). Zimmerman, Jan; Ng, Deborah. For Dummies: 2015.
OTHER REQUIRED ELEMENTS
| Student Preparation |
| Matric Assessment Required: | E | Requires English Assessment |
| Prerequisites-generate description: | NP | No Prerequisite |
| Advisories-generate description: | A | Auto-Generated Text |
| Prereq-provisional: | N | NO |
| Prereq/coreq-registration check: | N | No Prerequisite Rules Exist |
| Requires instructor signature: | N | Instructor's Signature Not Required |
| | | |
| BASIC INFORMATION, HOURS/UNITS & REPEATABILITY |
| Method of instruction: | 02 | Lecture |
| | 71 | Internet-Based, Simultaneous Interaction |
| | 72 | Internet-Based, Delayed Interaction |
| | 99 | Credit by Exam |
| Area department: | CS | Computer Studies |
| Division: | 72 | Arts & Humanities |
| Special topic course: | N | Not a Special Topic Course |
| Program Status: | 1 | Both Certificate and Major Applicable |
| Repeatability: | 00 | Two Repeats if Grade was D, F, NC, or NP |
| Repeat group id: | | |
| | | |
| SCHEDULING |
| Audit allowed: | Y | Auditable |
| Open entry/exit: | N | Not Open Entry/Open Exit |
| Credit by Exam: | Y | Credit by examination allowed |
| Budget code: Program: | 0000 | Unrestricted |
| Budget code: Activity: | 0701 | Computer & Information Science |
| | | |
| OTHER CODES |
| Disciplines: | Computer Information Systems |
| Basic Skills: | N | Not a Basic Skills Course |
| Level below transfer: | Y | Not Applicable |
| CVU/CVC status: | Y | Distance Ed, Not CVU/CVC Developed |
| Distance Ed Approved: | Y | Hybrid (i.e., a mix of face-to-face and technology-based instruction) |
| Emergency Distance Ed Approved: | Y | Fully Online
|
| Credit for Prior Learning: | N | Agency Exam |
| N | CBE |
| N | Industry Credentials |
| N | Portfolio |
| Non-credit category: | Y | Not Applicable, Credit Course |
| Classification: | Y | Career-Technical Education |
| SAM classification: | C | Clearly Occupational |
| TOP code: | 0702.00 | Computer Information Systems |
| Work-based learning: | N | Does Not Include Work-Based Learning |
| DSPS course: | N | NO |
| In-service: | N | Not an in-Service Course |
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