At the conclusion of this course, the student should be able to:
1. Explain how economic principles relate to agribusiness management.
2. Describe the sectors in the agribusiness in the agribusiness food system.
3. Identify and describe the types of agriculture business organizations.
4. Explain the four functions of management in agribusiness.
5. Explain a basic financial statement.
6. Perform basic financial statement analysis.
7. Recognize, evaluate, and propose solutions to problems in personnel, ethics and
8. Analyze the components of a successful human resources management plan.
9. Explain trends in agribusiness in Sonoma County and the United States.
I. Introduction to Agribusiness
A. Overview of the agribusiness industry
B. Agribusiness in California, United States and the global economy
C. Organization of agribusiness
D. Trends in agribusiness
II. Structure and Organization of Agribusiness
A. Structure of agribusiness organizations
B. Types of agribusiness organizations
1. sole proprietorship
C. Managing agribusiness organizations
IV. Managerial Problem Solving in Agriculture
A. Financial analysis and problem solving
B. Diagnosis of the situation
C. Generating alternatives
D. Evaluating alternatives
E. Selecting the best alternatives
F. Implementing alternatives
G. Evaluating results
V. Financial Management and Control in Agribusiness
A. General business economics
B. Budgeting and financial planning
C. Overview of financial statements
D. Financial statement analysis
E. Uses of financial analysis
VI. Human Resource Management
A. The role of the agriculture manager
B. Human resource planning
C. Training and managing employees
D. Employee appraisal and motivation
E. Teams and teambuilding
F. Labor relations
G. Challenges in human resource management in agriculture
VII. Business Law and Ethics in Agriculture
A. Agriculture values
B. Agriculture business ethics
C. Personal values
D. Agriculture law and the regulatory environment
E. Regulatory agencies and standards
VIII. Agribusiness Plans
A. Marketing plan components
B. Sales plan components
C. Business plan components
D. Role of marketing, sales and business plans in agribusiness
IX. Contemporary Issues in Food Agriculture Business
A. Specialization and integration
B. Marketing bill, food bill and farm income
C. Consumer demand and agribusiness
X. Forecasting in Agribusiness
A. Basics of forecasting
B. Forecasting procedures
C. Using forecasts in Agribusiness
1. Group-planned and group-led field trip to local agribusiness organizations.
2. Field trip reflections (1-2 pages) each [4-6 field trips per semester].
3. Research paper on (3-5 pages) on any of the following topics; Sonoma County agribusiness,
farming systems and agribusiness in California, California water, agricultural trade, ethics and
labor issues in agribusiness.
4. Financial analysis problem sets.
5. Weekly agribusiness case studies.
6. Personal portfolio.
7. Conduct Internet research and compile a list of Internet resources for a selected business.
8. Analyze agribusiness case studies.
9. Midterm (2) and final exam.
10. Reading: 25 -30 pages per week.
Principles of Agribusiness Management. 5th ed. Beierlein, James and Schneeberger, Kenneth and Osborn, Donald. Waveland Press. 2013
Agribusiness: Principles of Management. Van Fleet, David and Van Fleet, Ella and Seperich George. Cengage Learning. 2013