SRJC Course Outlines

7/18/2019 12:38:47 AMWINE 131 Course Outline as of Fall 2017

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  WINE 131Title:  WINE IND EVENT PLANNING  
Full Title:  Wine Industry Event Planning
Last Reviewed:1/23/2017

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled1.5017.5 max.Lecture Scheduled26.25
Minimum1.50Lab Scheduled04 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total1.50 Contact Total26.25
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  52.50Total Student Learning Hours: 78.75 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  AG 178

Catalog Description:
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An introduction to planning, organizing, and managing wine industry events. Students will gain practical as well as classroom experience by participating in the organization and execution of a public wine tasting.

Prerequisites/Corequisites:
Minimum Age 18 or older


Recommended Preparation:
Course Completion of WINE 1 OR VIT 1

Limits on Enrollment:
Minimum Age 18 or older. Students will be tasting wine in this course. Legal Age requirement for the Sip and Spit Law is minimum age of 18.

Schedule of Classes Information
Description: Untitled document
An introduction to planning, organizing, and managing wine industry events. Students will gain practical as well as classroom experience by participating in the organization and execution of a public wine tasting.
(Grade or P/NP)

Prerequisites:Minimum Age 18 or older
Recommended:Course Completion of WINE 1 OR VIT 1
Limits on Enrollment:Minimum Age 18 or older. Students will be tasting wine in this course. Legal Age requirement for the Sip and Spit Law is minimum age of 18.
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Student Learning Outcomes:
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Students will be able to:
1. Plan, organize, and manage a successful public wine event.
2. Evaluate the outcome and success of a wine event from both financial and public relations
    points of view.

Objectives: Untitled document
Upon completion of this course, students will be able to:
1. Arrange the priorities in planning public wine events.
2. Evaluate potential staff and volunteers for public wine events.
3. Manage the logistics of public wine events.
4. Schedule the tasks for public wine events.
5. Explain the methodologies of public wine events to staff and volunteers.
6. Evaluate site infrastructure for potential event use.
7. Critique and evaluate the work of volunteers and paid staff at public wine events.

Topics and Scope
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I. What Makes a Successful Event?                  
    A. Site selection            
    B. Minimum infrastructure requirements
    C. Financial sustainability            
    D. External perception            
         1. wineries      
         2. general public      
    E. Internal perception            
II. Evaluating Prospective Staff for a Public Wine Event                  
    A. Volunteers            
    B. Paid staff            
III. Public Wine Event Planning                  
    A. Prioritizing by time            
    B. Prioritizing by importance            
    C. Room layout            
    D. Entertainment            
    E. Traffic flow            
IV. Scheduling Tasks                  
    A. Facility use            
    B. Deliveries            
    C. Volunteers            
    D. Permits            
V. Communicating with Staff                  
    A. Explaining methodologies            
    B. Need-to-know            
    C. Written expectations            
    D. Rewards and positive reinforcement            
VI. Evaluating Staff Performance                  
    A. Written critique            
    B. Management review            
    C. Staff feedback            
    D. Planning for next year            
VII. Managing the Logistics of Public Winetasting                  
    A. Selecting vendors            
    B. Soliciting donations            
    C. Delegating authority            
    D. Methods of staying organized            
VIII. Public Relations and Marketing                  
    A. Media            
         1. press releases      
         2. advertising      
         3. flyers      
         4. news stories      
    B. Timing            
         1. internal      
         2. publishing      
IX. Ticket Sales                  
    A. Box office options            
    B. Online sales            
    C. Same day sales            
X. Planning for the Following Year

Assignments:
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1. 10-20 pages of reading per week along with a 1-2 page summary of each reading assignment
    as written homework
2. Participation in wine event activities is evaluated in mock situations in the classroom and then
    after live events
3. Students research wine events on the Internet and report on their findings. Using that
    information, they design and price their own events for a fictional or real winery as homework
    problems
4. Choose and evaluate a potential event site and write a short report as homework
5. Final exam

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
25 - 50%
Summaries based on reading assignments
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
10 - 25%
Homework problems of researching about wine events
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
30 - 50%
Participation in events or mock events
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 25%
Final exam includes multiple choice, true/false, completion
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 10%
Attendance and participation


Representative Textbooks and Materials:
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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events. 2nd ed. Allen, Judy. Wiley. 2008 (classic)
Instructor prepared materials

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