SRJC Course Outlines

7/18/2019 2:13:38 AMWINE 109 Course Outline as of Fall 2017

New Course (First Version)
CATALOG INFORMATION

Discipline and Nbr:  WINE 109Title:  WINE CLUBS  
Full Title:  Wine Club Creation, Maintenance and Promotion
Last Reviewed:4/10/2017

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled1.5017.5 max.Lecture Scheduled26.25
Minimum1.50Lab Scheduled04 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total1.50 Contact Total26.25
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  52.50Total Student Learning Hours: 78.75 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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Course covers the essentials of creating and maintaining a wine club, including club infrastructure; traditional and social media communication with members; hosting club events; preparing marketing and public relations plans and materials.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Course covers the essentials of creating and maintaining a wine club, including club infrastructure; traditional and social media communication with members; hosting club events; preparing marketing and public relations plans and materials.
(Grade or P/NP)

Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Student Learning Outcomes:
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Students will be able to:
1. Create in-depth plan for creation and maintenance of a wine club
2. Write event, marketing and public relations plans
3. Formulate wine club budgets and performance metrics

Objectives: Untitled document
Upon completion of this course the student will be able to:
1. Create a sustainable and profitable wine club
2. Develop plans for acquisition and retention of members, including member benefits
3. Assess marketing and public relations strategies for promoting club membership sales
4. Design a unique and consistent image for the wine club
5. Develop methods for staging successful special wine club events
6. Design the look and feel of marketing collateral for the wine club

Topics and Scope
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I. Wine Club Creation and Maintenance
    A. Creating the right wine club for your business
         1. Is a wine club right for your business?
         2. Defining the goals for wine club(s)
         3. Determining the structure of the club
         4. Developing different types of clubs
         5. Creating the infrastructure to promote growth
         6. Equipment and personnel
    B. Wine Club Maintenance
         1. Meeting the challenges of growing a wine club
         2. Generating and retaining members
         3. Meeting members wants, needs and desires
         4. Providing outstanding customer service
         5. Maintaining the club database
II. Communicating the Wine Club Message
     A. Ways to effectively communicate wine club story
    B. Social media and other electronic media for club growth
    C. Club members as ambassadors
III. Creating and Planning Special Events that Support Wine Club Growth

Assignments:
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1. Research 3 wine clubs from local wineries; incorporate findings into class assignments
2. In-class oral presentations (2)
3. Develop a written plan for the wine club, including attracting new members and retaining current members
4. Write a 1-page report on wine club management
5. Write 3-5 pages about the pros and cons of wine clubs
6. Final exam

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
35 - 50%
Written plan and reports
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 40%
Reports on wine club management and pros and cons of a wine club.
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.Exams
15 - 25%
Final exam to include multiple choice, essay, completion, and true/false
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
10 - 30%
Oral presentations, attendance and participation


Representative Textbooks and Materials:
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Instructor prepared materials

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