SRJC Course Outlines

12/2/2022 12:04:55 PMWINE 106 Course Outline as of Spring 2011

Inactive Course
CATALOG INFORMATION

Discipline and Nbr:  WINE 106Title:  MEDIA WINE/VINEYARD IND.  
Full Title:  Media in the Wine and Vineyard Industry
Last Reviewed:4/19/2004

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled3.008 max.Lecture Scheduled24.00
Minimum1.50Lab Scheduled08 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total24.00
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  48.00Total Student Learning Hours: 72.00 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  AG 270.57

Catalog Description:
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Course is designed to acquaint students with print and online media in the wine and vineyard industry.  Vineyard and winery media generated, to newsletters, magazines, newspapers, and online services for both the consumer and trade.  Students will write media papers for publications.

Prerequisites/Corequisites:


Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Course is designed to acquaint students with print and online media in the wine and vineyard industry.  Vineyard and winery media generated, to newsletters, magazines, newspapers, and online services for both the consumer and trade.  Students will write media papers for publications.
(Grade or P/NP)

Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Not Certificate/Major Applicable



COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Students will:
1.  Describe media, history, ethics, methods, and types of writing found
   in the winery and vineyard industry.
2.  Describe the methodologies of researching wine industry media.
3.  Examine kinds of writing found in print media.
4.  Surf the Internet for trade and consumer sites.
5.  Compare media costs in advertising and publishing.
6.  Describe how to write effective news releases and finding media
   targets.
7.  Describe media sources and the future of winery and vineyard
   publishing in the future.

Topics and Scope
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1.  Introduction to media, history, ethics, methods, and types of writing
   found in the winery and vineyard industry.
2.  Wine industry media research methodologies.
3.  Examination of the kinds of writing found in print media.
4.  Surfing the Internet for trade and consumer sites.
5.  Economics of publishing, comparing media costs in advertising and
   publishing.
6.  Writing effective news releases for publication.
7.  Media sources today and the future of winery and vineyard publishing
   in the future.

Assignments:
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Students will read industry handouts.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
10 - 25%
Written homework, Term papers
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
25 - 35%
Homework problems, Lab reports
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
30 - 50%
Class performances
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 25%
Multiple choice, True/false, Matching items
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 0%
None


Representative Textbooks and Materials:
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Industry handouts will be used in lieu of a textbook.

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