SRJC Course Outlines

6/17/2024 12:55:41 AMHOSP 63 Course Outline as of Fall 2024

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  HOSP 63Title:  INTRO TO HOTEL INDUSTRY  
Full Title:  Introduction to the Hotel Industry
Last Reviewed:10/23/2023

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled3.0017.5 max.Lecture Scheduled52.50
Minimum3.00Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total52.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  105.00Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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This course will provide you with an introduction to the hotel industry. Students will learn about industry history, types of accommodations, an overview of hotel operations, department functions, as well as legal issues, human resources, and safety. Additionally, students will study the impact of the internet and explore the local hotel industry. Industry software and real-world skills will be included.

Prerequisites/Corequisites:


Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
This course will provide you with an introduction to the hotel industry. Students will learn about industry history, types of accommodations, an overview of hotel operations, department functions, as well as legal issues, human resources, and safety. Additionally, students will study the impact of the internet and explore the local hotel industry. Industry software and real-world skills will be included.
(Grade or P/NP)

Prerequisites:
Recommended:
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 2000Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:
 CID Descriptor: HOSP 140 Introduction to Hotel Management SRJC Equivalent Course(s): HOSP63

Certificate/Major Applicable: Both Certificate and Major Applicable



COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:
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1. Describe hotel industry terms, operating structures, departments, and types of accommodations.
2.  Evaluate marketing strategies.
3.  Describe the hotel industry within Sonoma County.
 

Objectives: Untitled document
At the conclusion of this course, the student should be able to:
1. To identify and describe the departments, operations, and various staff within a full-service hotel.
2. Summarize innkeeper laws and safety protocol.
3. Compare marketing strategies and trends.
4. Operate a front desk successfully.
5. Classify lodging facilities based on size, target markets, and levels of service
6. Determine room rates based on different strategies, such as the Hubbart Formula.
7. Conduct a comparative market analysis and develop a plan for improving service and revenue at a selected property.

Topics and Scope
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I. Overview of the Industry and Key Terms
    A. Industry history
    B. Where is it today?
    C. Differences between the United States and the world
    D. The changing marketplace due to the internet
II. Operating Structures
    A. Franchises
    B. Independent
    C. Managed type properties
III. Overview of Hotel Departments
    A. General manager
    B. Front desk and night auditor
    C. Housekeeping
    D. Human resources
         1. Staffing
         2. Scheduling
    E. Sales and marketing
    F. Front office accounting - Revenue Per Available Room (RevPAR), Average Daily Rates (ADR), Occupancy Percent
IV. Introduction to Innkeepers Laws
    A. Americans with Disabilities Act (ADA) compliance
    B. Wages and salaries
    C. Safety
V. Accommodations and Clientele
    A. Leisure, corporate, family, couples, other
    B. Reason for travel
    C. Types of accommodations
    D. Reasons to travel
    E. How to attract each category of clientele to each different hotel type
VI. Present Hotel Marketing Concepts
    A. Location types
    B. Product types
    C. Market segmentation
    D. The role of the internet
    E. Advertisement campaigns
VII. The Internet, Social Networking and Property Rating Systems
    A. American Automobile Association (AAA)
    B. Online rating sites, such as Yelp and Trip Advisor
    C. How to navigate each of them?
    D. Booking agents
    E. How do the booking agents make their money?
    F. What are some of the pros and cons to booking online?
VIII. Front Desk Training
    A. Greeting guests with a friendly and sincere welcome upon arrival and check in
    B. Registering guests in the computer, verifying reservation, address and credit information, and familiarizing guests with hotel amenities upon check-in
    C. Send and receive email and manage inbox
    D. Use the Internet and be able to find what the guest's need, such as directions, weather, traffic, area coupons, dinner reservations, flight confirmations, etc.
    E. Process credit cards and cash transactions
    F. Balance hotel's daily reports
    G. Manage housekeepers and room status
    H. Process a guest's bill and charges at check out
     I. Answer the telephone with a friendly voice and routing calls
    J. Shift strategies and safety
IX. Introduction to Local Sonoma County Hotel Industry and History
    A. Local history
    B. Restaurants by food type, price, and ambiance
    C. Wineries by varietals, size, tours, picnic area and coupons
    D. Art collections and museums
    E. Activities such as:  The Wine Train, balloon rides, bike tours
    F. Provide directions to visitors
    G. Rental sites such as Airbnb, VRBO

Assignments:
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1. Weekly reading assignments (approximately 10-20 pages)
2. Class discussions and group work
3. Hotel Final Project written report (1 report, 10 pages)
4. Hotel Final Presentation project or video recording
5. Job simulations, such as front desk activities
6. Quizzes (2-5)
7. Case studies

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
30 - 45%
Hotel Project Report
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
5 - 15%
Case studies
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
25 - 30%
Job simulations
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 15%
Quizzes
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
15 - 20%
Class discussions and group work; hotel final presentation project or video recording


Representative Textbooks and Materials:
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Managing Front Office Operations. 10th ed. Kasavana, Michael. Educational Institute of the American Hotel Motel Association. 2017 (classic).
Hotel Front Office Training Manual. Andrews, Sudhir. Tata McGraw-Hill Education. 2013 (classic).
Foundations of Lodging Management. 2nd ed. Hayes, David and Ninemeier, Jack and Miller, Allisha. Pearson. 2011 (classic).
Instructor prepared materials
 
Open Educational Resources:
Airbnb Before, During and After COVID-19. Dolnicar, Sara. https://uq.pressbooks.pub/airbnb-978-1-74272-321-1/ . Creative Commons Attribution 4.0 International License.

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