SRJC Course Outlines

1/26/2023 11:14:44 PMHOSP 60 Course Outline as of Fall 2014

Inactive Course
CATALOG INFORMATION

Discipline and Nbr:  HOSP 60Title:  INTRO TO HOTEL INDUSTRY  
Full Title:  Introduction to the Hotel Industry
Last Reviewed:3/19/2007

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.00Lecture Scheduled1.0017.5 max.Lecture Scheduled17.50
Minimum1.00Lab Scheduled05 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total1.00 Contact Total17.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  35.00Total Student Learning Hours: 52.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  BMG 78.115

Catalog Description:
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This course will provide an introduction to the hotel industry. Topics include industry history, types of accommodations, and overview of hotel operations and department functions. Career opportunities will be explored.  

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
This course will provide an introduction to the hotel industry. Topics include industry history, types of accommodations, and overview of hotel operations and department functions. Career opportunities will be explored.  
(Grade or P/NP)

Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of this course, the student will be able to:
1.  Summarize the history of the hotel industry.
2.  Compare and contrast the US hotel industry with the industry in other
   parts of the world.
3.  Identify and describe different types of accommodations.
4.  Discuss the use and meaning of property rating systems.
5.  Compare and contrast different operating structures.
6.  Describe and discuss the pros and cons of a variety of booking
   methods.
7.  Identify and describe different types of clientele and discuss how to
   attract each category of guest to each hotel type.
8.  Describe the responsibilities of an innkeeper.
9.  Identify departments within a hotel and explain the function of each
   and their interrelationships.  

Topics and Scope
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I.   History of the Industry
    A. Overview of industry history--where did it all start and how has
       it gotten to where it is today?
    B. Differences between USA and the world
    C. Sonoma County hotel industry
II.  Different types of accommodations
    A. Full service hotels and resorts
    B. Bed & Breakfasts
    C. Limited service hotels/motels
    D. Camp grounds
    E. Extended stay
    F. Vacation rental
III. Property rating systems
    A. AAA (American Automobile Association)
    B. Mobile
    C. Other
IV.  Operating structures
    A. Franchise
    B. Managed
    C. Independent
V.   Booking methods
    A. Direct
    B. Internet
    C. Travel agent
    D. Differences and competition among methods
    E. Pros and cons of each method
    F. Future of booking methods
VI.  Clientele/guests
    A. Groups
      1. Incentive
      2. Corporate
      3. Association
      4. SMERF (Social, Military, Educational, Religious, Fraternal)
      5. Other
    B. Leisure
      1. Corporate traveler
      2. Family
      3. Couples
      4. Other
    C. How to attract each category of clientele to each different
       hotel type
VII. Responsibilities of an innkeeper
    A. Clean, safe sleeping environment
    B. Creating an experience
       1. Historical overview
       2. Contemporary strategies and amenities
    C. Community
       1. Employment
       2. Tax revenue
       3. Economic impact
       4. Environmental
       5. Involvement
           a. Chambers
           b. Associations (SCTB - Sonoma County Tourism Bureau; SCLA -
              Sonoma County Lodging Association; WIB - Workforce
              Investment Board; etc.)
VIII. Industry related partnerships
    A. CVBs (Convention and Visitors Bureaus)
    B. Trade shows
    C. Corporate partnerships
    D. Associations
    E. Networking, advertising, and public relations
       1. Help in finding guests
       2. Ensuring up-to-date basics of industry (e.g. linen, cleaning
          supplies and other tools of the business)
       3. Support for creating a trendy experience
IX.  Overview of hotel departments and departments
    A. Operations
    B. Front desk
    C. Sales & marketing
    D. Conventions & events
    E. Food & beverages
    F. Finance & accounting
    G. Revenue management
    H. Back of house departments
    I. Stewarding
    J. Housekeeping
    K. Engineering
    L. Phone operators (PBX - Private Branch eXchange)
    M. Laundry
    N. Lavoratory
X.   Career opportunities  

Assignments:
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1. Reading: approximately 15 - 20 pages per week.
2. Complete weekly topic summaries, based on material presented in
assigned reading, in lectures, and from online research (2-3 pages each).
3. Select one Sonoma County hotel and conduct on-site interview(s) and
online research including type of accommodation, rating, operating
structure, booking method(s), clientele, and strategies for creating an
experience. Present orally in class.
4. Complete a 1-2 page written report on career opportunities and personal
career goals.
5. 1-3 quizzes; final exam.  

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
40 - 60%
Reports; topic summaries
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
0 - 0%
None
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
0 - 0%
None
Exams: All forms of formal testing, other than skill performance exams.Exams
30 - 40%
Multiple choice, True/false, Matching items, Completion, Short answer
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
10 - 20%
Class participation; oral presentation


Representative Textbooks and Materials:
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Instructor prepared materials.

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