SRJC Course Outlines

3/30/2020 4:24:31 AMHOSP 50 Course Outline as of Fall 2020

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  HOSP 50Title:  INTRO TOURISM SONOMA CO  
Full Title:  Introduction to Tourism in Sonoma County
Last Reviewed:10/14/2019

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.00Lecture Scheduled1.0017.5 max.Lecture Scheduled17.50
Minimum1.00Lab Scheduled05 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total1.00 Contact Total17.50
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  35.00Total Student Learning Hours: 52.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  BMG 67

Catalog Description:
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This course offers an overview of the tourism industry in Sonoma County and its critical role in the economy. Students acquire information, resources, and experiences to enhance visitors' experiences and increase tourism activity for the county, a private business, or an employer.  Students learn the elements of tourism value, Sonoma County history, customer service and Sonoma County resources. The course provides the opportunity to sit for the Certified Tourism Ambassador exam from Sonoma County Tourism Bureau.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100 or appropriate placement based on AB705 mandates

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
This course offers an overview of the tourism industry in Sonoma County and its critical role in the economy. Students acquire information, resources, and experiences to enhance visitors' experiences and increase tourism activity for the county, a private business, or an employer.  Students learn the elements of tourism value, Sonoma County history, customer service and Sonoma County resources. The course provides the opportunity to sit for the Certified Tourism Ambassador exam from Sonoma County Tourism Bureau.
(Grade or P/NP)

Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100 or appropriate placement based on AB705 mandates
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 1997Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Student Learning Outcomes:
Upon completion of the course, students will be able to:
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1.  Describe the history of Sonoma County and the other factors which have led to the
    development of the Sonoma County tourism industry.
2. Identify the diversity of activities in Sonoma County.
3. Explain the multi-faceted aspects of the job/career opportunities in the local hospitality field.
 

Objectives: Untitled document
Students will be able to:
1. Define tourism and hospitality.
2. Discuss the importance of tourism/hospitality to Sonoma County.
3. Discuss key points of the most important Sonoma County tourism elements.
4. Discuss the business elements that make tourism work: lodging, food, entertainment, and
    experiences.
5. Explain the general gegraphy and history of Sonoma County.
6. Discuss key personalities of Sonoma County history and be able to direct visitors to locations
    where they can experience these personalities' impacts.
7. List key visitor locations around Sonoma County.
8. Describe the employment opportunities in the hospitality/tourism industry in Sonoma County.

Topics and Scope
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I. Introducing Sonoma County
    A. History - major events and influences
         1. Native Americans
         2. Immigration
         3. Impact of the gold rush
         4. Trade routes
    B. Key figures
         1. General Vallejo
         2. Luther Burbank
         3. Jack London
         4. Frank Doyle
         5. Maria Carillo
         6. Agston Harazsthy
II. History of Sonoma County Tourism
    A. Sonoma County tourism -- Past and Present
    B. Why visitors travel to Sonoma County
         1. Culinary and Winery Attractions
         2. Cultural Arts
         3. Recreational Activities
         4. Accommodations and Lodging
         5. Spas
III. Sonoma County Geography and Attributes
    A. Destinations/major attractions
    B. Tourist(s) travel patterns among county sites
    C. Special events and activities
         1. Major events
         2. Unique events
         3. Resources for locating events
    D. Ag and Eco-tourism
         1. Agricultural and artisan products
         2. Eco-tourism
    E. New trends: craft beer, spirits, and cannabis
IV. Wine Industry
    A. Development of the Sonoma County wine industry
    B. Wine regions of Sonoma County
    C. Wineries and wine tasting
V. The Business of Tourism
    A. Economic importance of tourism in Sonoma County
    B. Businesses that make up the tourism industry
    C. Tourism bureaus
         1. Sonoma County Visitors Bureau
         2. Santa Rosa Convention and Visitors Bureau
         3. Sonoma County Lodging Association
         4. Chambers of commerce
         5. Regional and trade associations
    D. Marketing and sales
    E. Being an ambassador for Sonoma County
         1. Skills and attributes
         2. Being a resource
         3. Ability to sell the county
         F. Job/career opportunities in the local hospitality field
VI. Resources
    A. Trade publications
    B. Internet
    C. Tourism bureaus

Assignments:
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1. Reading, approximately 15 to 20 pages weekly
2. Develop a personal resource notebook with information on 30-50 tourism venues in Sonoma
    County including those presented by other students
3. Oral Presentations (4) based on:
    A. Interview of a manager or representative of a tourism-based industry (include written
         interview summary)
    B. Research of a person or place important to Sonoma County tourism
5. Create an itinerary for a hypothetical visitor to Sonoma County and present orally to the class

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
10 - 20%
Interview summary
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
30 - 50%
Itinerary
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
10 - 20%
Resource notebook
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
20 - 30%
Oral presentations and attendance and participation in class activities


Representative Textbooks and Materials:
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Sonoma County Tourism: Certified Tourism Ambassador Package Version 09.12.01. Note that once opened, it cannot be returned. Keep the code for your "free" CTA certification.
Instructor prepared materials.
Online materials

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