SRJC Course Outlines

4/18/2024 10:46:39 PMGD 59 Course Outline as of Fall 2014

Inactive Course

Discipline and Nbr:  GD 59Title:  PACKAGE DESIGN  
Full Title:  Package Design Techniques
Last Reviewed:2/10/2014

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled2.5017.5 max.Lecture Scheduled43.75
Minimum3.00Lab Scheduled1.504 min.Lab Scheduled26.25
 Contact DHR0 Contact DHR0
 Contact Total4.00 Contact Total70.00
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  87.50Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 

Catalog Description:
Untitled document
An intensive course designed to teach students how to use graphic design principles and skills to create three-dimensional packages.

Course Completion of GD 51, GD 52 and GD 54

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
An intensive course designed to teach students how to use graphic design principles and skills to create three-dimensional packages.
(Grade Only)

Prerequisites:Course Completion of GD 51, GD 52 and GD 54
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:Effective:Inactive:
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Both Certificate and Major Applicable


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
Untitled document
Upon completion of the course, students will be able to:
1.  Apply principles of design and typography to practical package design projects.
2.  Plan package design projects to print out on high-end digital printers.
3.  Utilize digital color prints and hand building skills to create professional quality comprehensives.
4.  Plan package design projects that can be printed in spot color, four-color process, and include specialty processes.
5.  Apply FDA (Food & Drug Administration) requirements to packages.

Topics and Scope
Untitled document
1.   Historical background of packaging
     a.  Development of food preservation
     b.  Creation of the box
2.   Digital output and hand skills for creating package designs
3.   Effectively communicating on a three-dimensional surface
      a.  Gestalt theory
     b.  Template design
     c.  Functional form
4.   Building a mock-up that sells a concept to a client
5.   Creating special processes in the design studio
6.   Creating a two-dimensional template for a three-dimensional package
7.   Creating effective wine packaging
8.   Creating effective self-promotional packaging using parody
9.   Creating packaging for music and gaming industry
10. Designing point of purchase displays
11. Exploring a career in package design

Untitled document
1.  10 reading assignments of 10 to 15 pages each
2.  10 quizzes on reading assignments
3.  Case study box to be created in class
4.  Food packaging in the form of a box
5.  Self-promotions using a parody of a popular package
6.  Wine label design with special processes
7.  Promotional CD packaging or packaging for a new video or computer game
8.  Group Project: Packaging and identity for business or product (i.e. Hotel)

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 0%
This is a degree applicable course but assessment tools based on writing are not included because skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
25 - 40%
10 quizzes; Designs for effective communication on a 3D space
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
25 - 40%
Packaging mock-ups: case study, food packaging; Self promotion parody; Wine label; CD/Video packaging; Business or product identity
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 20%
True false, multiple choice
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 15%
Class participation

Representative Textbooks and Materials:
Untitled document
Exploring Package Design, Chuck Groth.  Cengage Learning:  2006.

Print PDF