12/8/2023 1:02:39 AM	GD 20 Course Outline as of Spring 2021	Changed Course
CATALOG INFORMATION
Discipline and Nbr:  GD 20	Title:  INTRO TO TYPOGRAPHY
Full Title:  Introduction to Typography and Letterforms
Last Reviewed:10/8/2018

Units		Course Hours per Week			Nbr of Weeks	Course Hours Total
Maximum	3.00	Lecture Scheduled	3.00		17.5 max.	Lecture Scheduled	52.50
Minimum	3.00	Lab Scheduled	0		4 min.	Lab Scheduled	0
		Contact DHR	0			Contact DHR	0
		Contact Total	3.00			Contact Total	52.50
		Non-contact DHR	0			Non-contact DHR Total	0

Total Out of Class Hours:  105.00

Total Student Learning Hours: 157.50

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:

An introduction to typography for visual communications in graphic design. The class emphasizes the use of typography in the design process, including aspects of analytical and creative design through typical media, including: a brochure, poster, or magazine ad. Students explore the evolution and classification of letterforms, the investigation of structure, format, legibility, and expression. Exercises include both hand and digital skills, including hand lettering and experimental type, with an emphasis on the application of typography.

Prerequisites/Corequisites:

Recommended Preparation:
Course Completion or Concurrent Enrollment in GD 51

Limits on Enrollment:

Schedule of Classes Information
Description:

An introduction to typography for visual communications in graphic design. The class emphasizes the use of typography in the design process, including aspects of analytical and creative design through typical media, including: a brochure, poster, or magazine ad. Students explore the evolution and classification of letterforms, the investigation of structure, format, legibility, and expression. Exercises include both hand and digital skills, including hand lettering and experimental type, with an emphasis on the application of typography.

(Grade or P/NP)
Prerequisites:
Recommended:Course Completion or Concurrent Enrollment in GD 51
Limits on Enrollment:
Transfer Credit:CSU;UC.
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:		Effective:		Inactive:
Area:
CSU GE:	Transfer Area			Effective:	Inactive:
IGETC:	Transfer Area			Effective:	Inactive:
CSU Transfer:	Transferable	Effective:	Fall 2009	Inactive:
UC Transfer:	Transferable	Effective:	Fall 2009	Inactive:
C-ID:

Certificate/Major Applicable: Both Certificate and Major Applicable

COURSE CONTENT

Student Learning Outcomes:
At the conclusion of this course, the student should be able to:

1.  Demonstrate a basic vocabulary related to typography and graphic design.

2.  Develop technical and creative problem-solving skills to conceptualize, design, produce, and

    present original applications of typography on graphic design projects.

3.  Analyze the effectiveness of visual communications through typographic designs utilizing the

    critique process.

Objectives:

At the conclusion of this course, the student should be able to:

1. Create original typographic design projects, synthesizing the parameters of the assignment

    within a specific deadline.

2. Evaluate and defend their projects and typographic choices, and compare them to their peers

    during the critique process using critical thinking skills.

3. Utilize typographic terminology and measurements.

4. Design typographic layouts, synthesize their knowledge of other software, and build upon

    their knowledge of design principles and elements.

5. Demonstrate an understanding of the five classic typeface families.

6. Create a portfolio of finished typographic projects.

Topics and Scope

I.   History, Contemporary Trends, Language, Aesthetics and Emerging Media as they Relate to

    Typography

II.   Anatomy of Letter Forms

    A. Terminology including the internal grid structure, measurements and specifying type

         setting

    B. Origins of typographic letter forms and the five classic typefaces classifications, type

         families, and identification

III.  Fonts and Families

IV.  Review of Typographic Tools and Features used in Design Software Programs such as

     Illustrator, Photoshop, and InDesign

V.   Type Measurements: Points and Picas

VI.  Type Layout and Formatting

    A. Letter-spacing, word-spacing, kerning, tracking, leading, line length, alignment, paragraph

         considerations

    B. Paragraph space and typographic consistency

    C. Intro to Grid Theory

    D. Text wrap

VII.   Design Principles

    A. Creating typographic appeal and hierarchy

    B. Page layout and compositional considerations: using the formal elements and principles of

         design as they relate to typography in design.

     C. Expressive typography

    D. Optical considerations, punctuation, display initials, modifying color, spot colors, process

         colors, digital and projected colors

    E. Creating visual hierarchy and emphasis, grids

VIII.   Selecting and Mixing Typefaces

    A. Concord and contrast

    B. Mixing faces

    C. Designing with text and display fonts

IX.   Readability and Legibilityr

    A. Designing for maximum effectiveness

    B. Targeting particular audiences.

X. Hand Lettering and Typeface Creation

    A. Brush pen and calligraphy pen

    B. Drawn letter forms

    C. Digitizing

    D. Converting into typeface

    E. Chalk

    F. Process

    G. Inking

XI.  Using Type Effectively

XII.  Typographic Details

    A. Headlines and subheads

    B. Body copy, hyphenation, and line breaks

    C. Pull quotes and captions

    D. Web typography

XIII.  Typographic Refinements

    A. Small caps and old-style numerals

    B. Ligatures and open type alternates

    C. Punctuation style and refinements

XIV.  Proofreading and Pre-Press

XV.   Pre-Press and Preparing Files for Print

XVI.  Creating Professional Quality Designs from Concept to Completion, avoiding Amateur

        Pitfalls

XVII. Trends in Type

XVII. Type Options for Web Design

XIX.  Type across Software Platforms

XX.   Group and Individual Critiques of Typographic Design utilizing relevant Terminology and

        Concepts

XXI.  Free and Commercial Font Sites:

    A. Features, pros and cons

    B. Common font formats including Truetype and OpenType

    C. How to download a font for use in a graphic design project

    D. Font copyright concerns

    E. Comparison of commercial versus free font sites on the web

    F. Different font types and basic techniques for downloading and using them

Assignments:

1. Exercises/activities centering around the use of type (1 - 16), such as:

    a. A layout based project that focuses primarily on the use of type

    b. A layout based project that examines type concerns under a variety of different types of

         constraints

    c. A web based project that uses type effectively, taking into consideration type needs as

         related to digital environments

    d. A print based project that explores, examines and repurposes type found in the student's

         everyday environment.

    e. Advertising based project that explores the use of type while experimenting with different

         color modes (CMYK and gray scale)

    f.  Identifying and labeling the anatomy of typefaces

    g. Matching typefaces with appropriate font families

    h. Practice creating hand lettering

    i.  In class exercises that expands on weekly topics

2. Design based projects centering around the use of type (1 - 6), such as:

     a. Based on an instructor selected topic, create two versions of a poster, one using hand

         lettering completed by hand and a second design digitally created

    b. Create your typeface and use it in a digital design

    c. Create a newsletter based on instructor selected topics

    d. Locating type in everyday life, photograph it, then use the type to design cards detailing

         where the letter was found, what's its type category and more. This is a printed assignment

3. Critiques, group and individual critiques in oral or written formats

4. Weekly reading assignments (1 - 50 pages)

5. Exam and/or Quizzes (0 - 16)

6. Attendance and participation in in-class critiques

Methods of Evaluation/Basis of Grade.

Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.		Writing 0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.		Problem Solving 20 - 40%
Exercises/activities centering around the use of type
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.		Skill Demonstrations 20 - 60%
Design based projects centering around the use of type
Exams: All forms of formal testing, other than skill performance exams.		Exams 0 - 40%
Quizzes and/or exams
Other: Includes any assessment tools that do not logically fit into the above categories.		Other Category 5 - 20%
Attendance and participation in in-class critiques

Representative Textbooks and Materials:

Instructor prepared materials

The Elements of Typographic Style. 4th ed. Bringhurst, Robert. 2013 (classic)

Thinking with Type. 2nd ed. Lupton, Ellen. Princeton Architectural Press. 2010 (classic)

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