SRJC Course Outlines

5/27/2024 5:20:34 AMFLORS 95 Course Outline as of Spring 2014

Inactive Course

Discipline and Nbr:  FLORS 95Title:  FLOWER SHOP SALES & SER  
Full Title:  Retail Flower Shop Sales and Service
Last Reviewed:4/2/2012

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled1.5017.5 max.Lecture Scheduled26.25
Minimum1.50Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total1.50 Contact Total26.25
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  52.50Total Student Learning Hours: 78.75 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 

Catalog Description:
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Appropriate utilization of customer sales and service practices relative to the retail floral industry.


Recommended Preparation:
Course Completion of FLORS 83B

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Appropriate utilization of customer sales and service practices relative to the retail floral industry.
(Grade or P/NP)

Recommended:Course Completion of FLORS 83B
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:Effective:Inactive:
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Both Certificate and Major Applicable


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of this course, students will be able to:
1. Summarize sales and customer service issues specific to the floral industry.
2. Employ effective communication skills when dealing with customers.
3. Analyze the psychology of marketing and sales and apply principles to reinforcing customer choices.
4. Present a professional image through dress and demeanor.

Topics and Scope
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I. Introduction to Retail Flower Shop Sales
  A. Industry specific issues
  B. Product knowledge
  C. Opening and closing a sale
  D. Professionalism
      1. Dress
      2. Demeanor
  E. Customer personalities and how to deal with them
II. Communications and Listening
   A. Translating the customer needs and wants into a floral arrangement
   B. Information gathering for accurate order taking and delivery
   C. Empathy for customer emotions
        1. Weddings
       2. Funerals
       3. Illness
       4. Other special occasions and situations
III. Marketing Psychology
   A. Price barriers
   B. Buying trends
   C. Reinforcing customer choices

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1. 2-3 written anlalysis and response papers to client case studies related to different client needs and emotional situations (2-3 pages each)
2. Research of strategies and techniques for varioius sales situations; 2-3 role-plays
3. Reading, 5-10 pages per week.
4. Quizzes, 1-2
5. Final exam.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
10 - 15%
Written case studies
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
30 - 50%
Preparation for role play sales scenarios
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
15 - 25%
Exams: All forms of formal testing, other than skill performance exams.Exams
10 - 25%
Quizzes and final exam: multiple choice, short answer
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
10 - 20%
Attendance and participation

Representative Textbooks and Materials:
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Instructor prepared materials.

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