SRJC Course Outlines

9/21/2019 2:22:06 PMBMK 59 Course Outline as of Spring 2020

Changed Course
CATALOG INFORMATION

Discipline and Nbr:  BMK 59Title:  CONSUMER BEHAVIOR  
Full Title:  Consumer Behavior
Last Reviewed:5/9/2016

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled1.5017.5 max.Lecture Scheduled26.25
Minimum1.50Lab Scheduled05 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total1.50 Contact Total26.25
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  52.50Total Student Learning Hours: 78.75 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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The use of consumer data and the study of emerging cultural shifts in forward planning for marketing and business.  Topics include the effects of evolving consumer activity and the influence of trends, fads, buzz, pop culture and lifestyle swings on business and consumer behavior.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
The use of consumer data and the study of emerging cultural shifts in forward planning for marketing and business.  Topics include the effects of evolving consumer activity and the influence of trends, fads, buzz, pop culture and lifestyle swings on business and consumer behavior.
(Grade or P/NP)

Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:TransferableEffective:Fall 2002Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Student Learning Outcomes:
Upon completion of the course, students will be able to:
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1.   Examine and assess the process involved in the selection, purchase, use, and disposal of consumer goods and services.
2.   Demonstrate proficiency in measuring the importance and impact of popular culture, attitudes, personality, and other drivers of global consumer consumption.
3.   Compare ethical and responsible tactics used in the design of business strategies.
 

Objectives: Untitled document
At the end of the course, students will be able to:
1. Evaluate the relationship between perception, learning, memory and motivation.
2. Compare the roles of self and gender in modern marketing.
3. Examine how consumer attitudes are shaped and influenced.
4. Analyze individual and household buying and decision making behavior.
5. Distinguish between trends and fads.
6. Measure the impact of pop culture on product development and marketing.
7. Formulate an effective lifestyle analysis study.
8. Relate cultural and societal behavioral data to consumer behavior.

Topics and Scope
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1.    Marketing strategy
2.    Changing societal values/ethics
3.    Demographics and social stratification
4.    Subcultures, reference groups, families and households
5.    Group influences on consumer behavior
6.    Product perception
7.    Learning, memory and product positioning
8.    Consumer motivation and personality
9.    Hype, unpredictability and product failure
10.  Cultural trends and their impact on consumer behavior
     A. Fads and buzz
     B. Pop culture and lifestyle

Assignments:
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1. Read 10 to 20 pages per week
2. Written homework assignments
3. Examine and discuss case studies
4. Weekly exams on market indicators and culture trends
5. Prepare a written lifestyle analysis
6. Participate in creative team activities

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
30 - 40%
Written homework assignments; Prepare a written lifestyle analysis
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
10 - 30%
Homework assignments, team activities
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
10 - 30%
Examine and discuss case studies; Presentation of market indicators and culture trends; Participate in creative team activities
Exams: All forms of formal testing, other than skill performance exams.Exams
20 - 40%
Weekly examinations of market indicators and culture trends
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
5 - 20%
Attendance and participation


Representative Textbooks and Materials:
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CB7. Babin and Harris. Cengage: 2016.

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