SRJC Course Outlines

9/21/2019 10:46:48 AMBMG 104 Course Outline as of Fall 2019

Inactive Course
CATALOG INFORMATION

Discipline and Nbr:  BMG 104Title:  INNOVATION & CREATIVITY  
Full Title:  Innovation, Creativity, and Change
Last Reviewed:4/8/2013

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled1.5017.5 max.Lecture Scheduled26.25
Minimum1.50Lab Scheduled06 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total1.50 Contact Total26.25
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  52.50Total Student Learning Hours: 78.75 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
Untitled document
Evaluate the skills, tools, and techniques to support brainstorming and creativity. Assess the methodology behind the inception and growth of ideas, concepts, and innovations.  Apply social and cultural insights to creative inspiration, product development, idea generation, and venture creation.

Prerequisites/Corequisites:


Recommended Preparation:
Eligibility for ENGL 100 or ESL 100

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Evaluate the skills, tools, and techniques to support brainstorming and creativity. Assess the methodology behind the inception and growth of ideas, concepts, and innovations.  Apply social and cultural insights to creative inspiration, product development, idea generation, and venture creation.
(Grade Only)

Prerequisites:
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Outcomes and Objectives:
Upon completion of the course, students will be able to:
Untitled document
Upon completion of the course, students will be able to:
1) Identify the various styles of successful innovators
2) Illustrate the global trends behind new product successes
3) Employ techniques to inspire personal creativity
4) Demonstrate idea generation to support their entrepreneurial venture

Topics and Scope
Untitled document
1) Discovering opportunities
       a. Timing
       b. Investigating potential growth opportunities
2) Finding insight
       a. Research and marketing intelligence
       b. Trend spotting
3) Generating Ideas
       a. Analysis
       b. Interviewing, focus groups, data mining
4) Blueprinting ideas
       a. Sources of inspiration
       b. Identifying quality ideas
       c. Planning steps
5) Assessing and testing ideas
       a. Benchmarking, testing, and assessment
       b. Estimating potential
6) Road to Innovation
       a. Learning from failure
       b. Seven Deadly Sins
7) Innovation landscape
       a. Creative success stories
       b. Biographies

Assignments:
Untitled document
1)  3 to 5 written creativity exercises
2)  Analysis of social and cultural trends
3)  3 to 5 short presentations

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
40 - 60%
Creativity exercises
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 30%
Analysis of social and cultural trends
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
20 - 30%
Short presentations
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 0%
None


Representative Textbooks and Materials:
Untitled document
Little Black Book of Innovation, by Scott D. Anthony, Harvard Business Review Press, 2011

Print PDF