SRJC Course Outlines

8/11/2022 5:36:46 AMART 51.3 Course Outline as of Fall 2010

Inactive Course
CATALOG INFORMATION

Discipline and Nbr:  ART 51.3Title:  GD: TYPE & LETTERS  
Full Title:  Graphic Design: Type & Letterforms
Last Reviewed:9/28/1998

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled2.0017.5 max.Lecture Scheduled35.00
Minimum1.00Lab Scheduled4.0017 min.Lab Scheduled70.00
 Contact DHR0 Contact DHR0
 Contact Total6.00 Contact Total105.00
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  70.00Total Student Learning Hours: 175.00 

Title 5 Category:  AA Degree Applicable
Grading:  Grade or P/NP
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  ART 50A

Catalog Description:
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Introduction to the art of typography emphasizing a nontechnical approach.  Course focuses on design aesthetics and the creative use of letterforms for graphic design.  Topics include: drawing letterforms, using type for communication and visual expression, and an overview of important art movements/design styles.  Projects explore the development of original alphabets, letter-based logos, typographic layouts for posters, books and other graphic designs.  Instruction in the use of traditional design tools and an introduction to the computer.

Prerequisites/Corequisites:


Recommended Preparation:
Completion of ART 3, ART 7A or enrollment in the Applied Graphics Program.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Intro. to art of typography emphasizing a non- technical approach. Focuses on design aesthetics and creative use of letterforms for graphic design. Topics include: drawing letterforms, using type for communication and visual expression, an overview of art movements/design styles. Projects explore development of original alpha- bets, letter-based logos, layouts for posters, books and other graphic designs. Use of traditional tools and intro to computer.
(Grade or P/NP)

Prerequisites:
Recommended:Completion of ART 3, ART 7A or enrollment in the Applied Graphics Program.
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Outcomes and Objectives:
Upon completion of the course, students will be able to:
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1.  Gain an overview of the art of typography and design aesthetics.
2.  Explore the design of letterforms from basic strokes to finished art.
3.  develop a visual understanding of the Roman alphabet: its basic form
and proportion.
4.  Create original graphic compositions which explore the creative uses
of type and letterforms.
5.  Develop an understanding of the principles of layout and design.
6.  Practice problem solving skills and creative thinking (analytical and
intuitive) related to graphic design.
7.  Become familiar with a wide range of typefaces: their physical form,
historic association, and personality.
8.  Use a variety of traditional design tools and media to gain hand
skills and explore their creative/expressive potential.
9.  Use the photocopy machine, light table, computer, laser printer and
other equipment for design work.
10. Become familiar with visual resources: books, magazines, and other
publications for the graphic design field.
11. Learn about the World Wide Web/Internet as a graphics and information
resource.
12. Gain an historical perspective of the important events, individuals
and art/design movements relative to typographic design.
13. Expercise the ability to make critical aesthetic judgements through
participation in class critiques.
14. Become familiar with the vocabulary and terms used by designers.
15. Define health and safety issues that could arise from the use of
artist's tools and materials.
16. Develop projects to build a design portfolio.

Topics and Scope
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The primary intent of Art 51.3 is to lay the foundation for students
wishing to pursue the study of graphic design while continuing to
practice visual literacy and performance using a wide range of graphic
media.  This includes:
1.  The ability to understand the essential characteristics of type and
hand-formed letters and recognize their formal qualities.
2.  Develop an understanding of visual communication concepts and
creative problem solving.
3.  The practice of design principles and visual communication concepts
and creative problem solving.
4.  The ability to make aesthetic decisions and judgements about these
elements in the development of visual compositions.
5.  The ability to perform specific techniques to demonstrate these
elements (controlled freehand line drawings using pencil; mechanical
drawings using pencil and drafting tools; use technical pen and ink in
accurate renderings; use brush and paint to do finished artwork; use
cutting tools and mounting adhesives to precisely assemble presentations;
use photocopier to enlarge, reduce, and produce multi-color prints; use
computer, scanner, and laser printer to produce finished comprehensives).
6.  The ability to intelligently use and care for the tools of Art 51.3
(Pencils, technical pen, T-square, triangle, drawing board, pens, brushes,
x-acto knife, scissors, inks, paints, markers, colored pencils, adhesives,
various boards and art papers.)
7.  The ability to integrate new technology into the design process and
exploit its creatie potential (photocopier, computers, scanner, laser
printer, etc.).
The scope and sequence of the course will be presented as follows:
1.  Through lectures concerning the concepts, elements and historical
precedents of art and design.
2.  Through lecture/demonstrations of the proper use of materials and
techniques.
3.  Through student practice and demonstration of compositional, exp-
ressive and technical concepts.
4.  Through evaluative one-on-one discussions with individual students.
5.  Through group critique discussions and presentations of in-clas and
homework visual compositions.
Specific areas of study within Art 51.3 include:
1.  Analyze and draw the essential strokes to form the anatomical
structure of letters.
2.  Draw the basic proportions of the capital and the lowercase letters.
3.  Study the positive and negative shapes of letters to understand
their formal qualities.
4.  Review the history of the Roman alphabet and trace its development.
5.  Study the letters of the alphabet and develop a new letter based on
these models.
6.  Use traditional designer's tools to create finished artwork.
7.  Review the formal qualities of Asian brush calligraphy and the cut
letterforms used by Matisse and others.
8.  Experiment with various tools and media to develop expressive
letterforms.
9.  Incorporate handmade letterforms in a poster to evoke the mood and
feeling of its content.
10. Study existing typeface designs and successful logotypes.
11. Investigate the use of letterforms in formal arrangements to learn
about design and composition.
12. Examine the influential 20th century art/design movements.
13. Make prints from moveable wood type.
14. Make color separations and develop a three color xerographic print.
15. Study the typographic layout of well designed books to better
understand the principles of good design.
16. Use the computer to layout the typographic elements of a book.

Assignments:
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May include the following:
1.  Practice the basic strokes necessary to construct the capital letters.
2.  Draw the correct proportions of the capital and lowercase letters.
3.  Draw the Roman letter forms derived from the Trajan column.
4.  Create a composition using all the letters in the alphabet empha-
sizing their positive and negative form.
5.  Design a new 27th letter for the alphabet.
6.  Create a capital and lowercase version of the new letter based on
the Caslon 540 typeface.
7.  Create expressive alphabets using experimental processes.
8.  Design a poster or broadside incorporating expressive letterforms.
9.  Create a logotype using existing type styles as the starting point.
10. Create a set of logottpes for three very different businesses.
11. Use wood type to create a grid-based composition inspired by the
De Stijl movement.
12. Combine type and images to create a multicolored print embracing the
spirit of Dada.
13. Create a typographic collage inspired by Cubism.
14. Design the cover and typographic page layout of a small book.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
10 - 30%
Homework problems
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
10 - 30%
Class performances
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 0%
None
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
40 - 80%
A portfolio of completed work, attendance, effort, growth, participation.


Representative Textbooks and Materials:
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TypeFace Compendium, Max Hein, SRJC syllabus, 1996.
Typographic Design: Form and Communication, ┬┤arter, Day and Meggs,
2nd ed., Van Nostrand Reinhold, 1995.
Type and Image, Philip B. Meggs, Van Nostrand Reinhold, 1989.

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