1. Create original layout designs in a digital format.
2. Explore various design concepts and design principles for page layout.
3. Become familiar with page layout software, and other graphics
programs, specifically intended for designers.
4. Gain an understanding and appreciation of good design through
5. Understand effective use of white space as a design element.
6. Become familiar with a wide variety of type fonts and their use for
7. Refine design thinking skills (analytical and intuitive) and the
ability to use one's creative imagination.
8. Learn to use the digital scanner, laser printer, photocopier and
other design tools.
9. Become familiar with visual resources: bokks, magazines, and other
publications for the graphic design field.
10. Learn about the World Wide Web/Internet as a graphics and information
11. Gain an historical perspective of the important events, individuals
and art/design movements relative to typographic design.
12. Exercise the ability to make critical aesthetic judgements through
participation in class critiques.
13. Become familiar with the vocabulary and terms used by designers.
14. Define health and safety issues that could arise from the use of
artist's tools and materials.
15. Develop projects to build a design portfolio.
The primary intent of Art 51.4 is to develop the foundation for students
wishing to pursue the study of graphic design while continuing to
refine visual literacy and performance using digital tools and media.
1. The ability to integrate new technology into the design process
(computers, scanner, laser printer, photocopies, etc.)
2. Develop an understanding of visual communication concepts and problem
solving for graphic design.
3. The ability to develop design work progressively from rough ideas
to more resolved comprehensives.
4. The practice of design principles and visual elements central to art
and graphic design.
5. The ability to make aesthetic decisions and judgements about design
in the development of visual compoisitions.
6. The ability to perform specific techniques using the computer to
demonstrate these elements (produce thumbnails and finished compre-
hensives using the computer, scanner, and laser printer; precisely
assemble presentations using cutting tools, mat board and mounting
adhesives; scale artwork and produce multi-color prints using the
7. The ability to intelligently use and care for the tools and materials
of Art 51.4 (disks, computers, scanners, laser printer, color printer,
color ink cartridges, and papers).
The scope and sequence of the course will be presented as follows:
1. Through lectures concerning the concepts, elements and historical
precedents of art and design.
2. Through lecture/demonstrations of the proper use of equipment,
software and techniques.
3. Through student practice and demonstration of compositional,
expressive and technical concepts.
4. Through evaluative on-on-one discussions with individual students.
5. Through group critique discussions and presentations of in-class
and homework visual compositions.
Specific areas of student within Art 51.4 include:
1. An overview of the computer and page layout programs.
2. Demonstrate several ways graphics software can be used to create
original graphic designs.
3. Demonstrate basic desig nprinciples for the oayout and design of the
4. Demonstrate and use the digital scanner to capture images.
5. Explore the design process from preliminary studies (thumbnails) to
more finished designs.
6. Review the aesthetic concerns of typographic design.
7. Study the grid concept as a layout structure.
8. Demonstrate designs which successfully integrate text with graphic
9. Create designs in a variety of formats: ads, newsletters, booklets,
Web pages, etc.
10. Experiement with type as an expessive design element.
11. Study a variety of typeface designs and their unique aesthetic
12. Review digital type designs from the large (Adobe) and small (Emigre)
13. Examine typographic and layout designs from varous historical periods.
May include the following:
1. Create a simple lettermark design (monogram).
2. Explore several typographic designs for a business card.
3. Create a set of three ads (such as a dance center) using type only.
4. Create a series of three different ad layouts combining text and image
5. Create page layouts which express three important historic styles:
Classical, Industrial Revolution, and Modernism.
6. Develop a set of "type pictures" for a class booklet.
7. Develop a set of thumbnails which explore the grid structure.
8. Design a newsletter using the grid concept.
9. Design a half-sheet order form.
10. Design a home page for the World Wide Web.
11. Design an exhbition schedule for the campus Art Gallery.
12. Experiment with type for a broadside layout (tabloid format).
13. Create a small personal book combining text and images.
Great Type and Lettering Designs, David Brier, North Light Books, 1992.
Creative Typography, Marion March, North Light Books, 1988.
Type Design, Color, Character & Use, Michael Beaumont, North Light