|6/5/2023 12:00:12 AM||
|Discipline and Nbr:
DES GR NON-DESIGNER||
Applied Design Graphics for the Non-Designer
|Units||Course Hours per Week|| ||Nbr of Weeks||Course Hours Total
|Maximum||1.00||Lecture Scheduled||1.50||8 max.||Lecture Scheduled||12.00
|Minimum||1.00||Lab Scheduled||.50||8 min.||Lab Scheduled||4.00
| ||Contact DHR||0|| ||Contact DHR||0
| ||Contact Total||2.00|| ||Contact Total||16.00
| ||Non-contact DHR||1.00|| ||Non-contact DHR Total||8.00
Title 5 Category:
AA Degree Applicable
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
| ||Total Out of Class Hours: 24.00||Total Student Learning Hours: 48.00||
Applied graphics design skills for the non-designer or general interest student. Explores principles of design, page layout, and typography.
Limits on Enrollment:
Schedule of Classes Information
Applied graphic design skills for the non-designer or general interest student. Explores principles of design, page layout, and typography.
Limits on Enrollment:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Certificate Applicable Course
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
|CSU GE:||Transfer Area|| ||Effective:||Inactive:
|IGETC:||Transfer Area|| ||Effective:||Inactive:
The student will:
1. Produce legible and relevant design layouts using appropriate
design formats with logical groupings of information.
2. Explain the basic principles of graphic design: focal point,
balance, proximity, alignment, repetition, and contrast.
3. Describe the most common categories of typography: oldstyle,
modern, slab serif, sans serif, script, and decorative type.
4. Apply the various contrasts of typestyles: size, weight, structure
form, direction, and color to a design layout.
5. Explain proximity, alignment, repetition, and contrast related to
images and image placement.
6. Create formats that demonstrate an understanding of design
principles and appropriate placement of images.
7. Re-arrange unsuccessful design formats toward better results.
8. Recognize and produce successful design enhancements, e.g., borders,
bullets, boxes, reverse type and images.
9. Research and exhibit examples of successful uses of type.
10. Combine a variety of typestyles as they apply to legibility.
11. Associate styles and weights of typestyles.
12. Determine and produce examples of basic type alignment.
13. Describe the process of developing creativity and utilizing it for
enhanced design concepts.
Topics and Scope
A. The Principles of Design:
1. Identification of a focal point for emphasis.
2. Grouping related items together as they form proximity.
3. Conscious visual connection between design elements through
4. Value of repeating chosen aspects of design throughout the entire
piece for consistency.
5. Effectiveness of contrast to add visual interest to the page,
encouraging attention of the viewer.
6. Review and utilization of these principles to effectively produce
design formats with impact and relevance.
B. The History and Application of the most common categories of
typography: oldstyle, modern, slab serif, sans serif, script,
and decorative type:
1. Oldstyle, based upon the hand lettering of scribes, with
stress/angles, thick and thin transition, contrast.
2. Modern, based upon trends, cultural changes, and printing
3. Slab Serif, based upon contemporary advertising, legibility.
4. Sans Serif, based upon the evolution of current typography, and
the impact of the Bauhaus relative to the post war applications.
5. Script, based upon appropriateness and legibility.
6. Decorative, based upon headlines, attention, and emphasis.
C. The Uses of Typography:
1. Necessity and value of utilizing type as a building block of the
2. Concordant relationship of page layout and arrangement by
emphasizing only one type family.
3. Conflicting relationship occurring from a combination of similar
4. Contrasting relationship which results from combining separate
typefaces and elements distinct from one another.
5. Value of size and weight of typefaces and styles.
D. The Successful Applications of Visual Communication:
1. Design process: research, thumbnails/visual brainstorming, roughs,
2. Identification of irrelevant design formats.
3. Creating an effective layout.
4. The grid system.
5. Flyers, announcements, brochures, newsletters, logos/identities,
and business systems.
1. Produce a black and white exercise demonstrating design organization
2. Provide weekly design examples for review, critique and analysis.
3. Design and produce a one-page flyer using principles of design
4. Create a decorative type headline.
5 Create and produce an announcement combining two typestyles.
6. Research and analyze logos and logotype design.
7. Produce a basic typographical logo.
8. Produce a basic image logo.
9. Produce a personal identity.
10. Analyze a retail advertising design format and write a brief critique.
11. Reconstruct an existent retail advertisement for improved design
Methods of Evaluation/Basis of Grade.
Representative Textbooks and Materials:
|Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.||Writing
10 - 20%
|Written homework, Lab reports||
|Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.||Problem Solving
10 - 30%
|Homework problems, Field work, Lab reports||
|Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.||Skill Demonstrations
20 - 30%
|Exams: All forms of formal testing, other than skill performance exams.||Exams
0 - 0%
|Other: Includes any assessment tools that do not logically fit into the above categories.||Other Category
20 - 40%
The Non-Designer's Design Book, by Robin Williams - Peach Pit Press, 1994.
The Mac is Not a Typewriter, by Robin Williams - Peach Pit Press, 2002.
The PC is not a typewriter by Robin Williams - Peach Pit Press, 1995.
Step by Step Graphics Magazine (Monthly).
Print Magazine (Monthly).
Communication Arts Magazine (Bi-Monthly).