SRJC Course Outlines

8/11/2022 5:41:36 AMAPGR 65 Course Outline as of Spring 2011

Terminated Course
CATALOG INFORMATION

Discipline and Nbr:  APGR 65Title:  BUS GRAPHIC DESIGN  
Full Title:  The Business of Graphic Design
Last Reviewed:1/28/2002

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum1.50Lecture Scheduled3.008 max.Lecture Scheduled24.00
Minimum1.50Lab Scheduled08 min.Lab Scheduled0
 Contact DHR0 Contact DHR0
 Contact Total3.00 Contact Total24.00
 
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  48.00Total Student Learning Hours: 72.00 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly: 

Catalog Description:
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A course designed to prepare the design student for dealing with the business side of graphics.  Provides the information necessary to develop accurate bids, schedule projects, keep accurate records, set up a freelance business, legally understand taxes, and work with clients, vendors and colleagues in a professional manner.

Prerequisites/Corequisites:


Recommended Preparation:
Prior APGR coursework or experience in the graphic design field.

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
A course designed to prepare the design student for dealing with the business side of graphics.  The student will learn the information necessary to develop accurate bids, schedule projects, keep accurate records, set up a free lance business, legally understand taxes and work with clients, vendors and colleagues in a professional manner.
(Grade Only)

Prerequisites:
Recommended:Prior APGR coursework or experience in the graphic design field.
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP

ARTICULATION, MAJOR, and CERTIFICATION INFORMATION

Associate Degree:Effective:Inactive:
 Area:
 
CSU GE:Transfer Area Effective:Inactive:
 
IGETC:Transfer Area Effective:Inactive:
 
CSU Transfer:Effective:Inactive:
 
UC Transfer:Effective:Inactive:
 
C-ID:

Certificate/Major Applicable: Certificate Applicable Course



COURSE CONTENT

Outcomes and Objectives:
Upon completion of the course, students will be able to:
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Upon successful completion of this course the student will be able to:
1.  Compute his/her studio rate, develop a terms of agreement form, and
   draft a letter of agreement.
2.  Estimate time and calculate job cost for a client.
3.  Prepare a workflow schedule for completion of graphics jobs.
4.  Develop and present competitive bids for graphics jobs.
5.  Outline and describe the steps needed for setting up a free-lance
   business legally.
6.  Make use of State Board of Equalization and IRS regulations as they
   apply to a freelance graphics business.

Topics and Scope
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1.  Introduction to the Business of Graphic Design
2.  Goal setting for the freelance designer
3.  Signing leases and getting insurance
4.  Estimating studio set up and design bids
5.  Writing up bids, proposals, and letters of agreement
6.  How to market and sell your graphic design business
7.  The Presentation: Creating a creative resume
8.  How to create effective work flows
      a. Managing Projects
      b. Managing Time and Paper
9. How to work with employees, clients, and co-workers
10. Managing People
11. Managing your business finances
12. Effective self promotions

Assignments:
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Assignments:
1.  Analysis Assignment
2.  Free-Lance Set-up Assignment
3.  Figuring Your Studio Rate Assignment
4.  Letter of Agreement Assignment
5.  Create a Work Flow System for a Project
6.  Hiring a Free-Lancer Assignment
7.  Time Management System
8.  Money Management System
9.  Tax Assignment
10. Case Study
Projects:
1.  Business plan (Based on Assignments)
2.  Resume packet: To include business card, bid sheet, resume cover
   letter and thank you card.

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 0%
None
This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
10 - 30%
Quizzes, Exams, PROJECTS
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
20 - 60%
PROJECTS
Exams: All forms of formal testing, other than skill performance exams.Exams
30 - 50%
Completion, IN-CLASS PRACTICUMS
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
0 - 0%
None


Representative Textbooks and Materials:
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The Business of Graphic Design by Ed Gold, Watson Guptill 1995
Designing Creative Resumes by Gregg Berryman, Crisp Publications 1990

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