SRJC Course Outlines

4/20/2024 6:06:18 PMAPGR 51D Course Outline as of Spring 2011

Terminated Course

Discipline and Nbr:  APGR 51DTitle:  ADV GR DSGN & PROD FDMTL  
Full Title:  Advanced Graphic Design & Production Fundamentals
Last Reviewed:3/4/2002

UnitsCourse Hours per Week Nbr of WeeksCourse Hours Total
Maximum3.00Lecture Scheduled2.5017.5 max.Lecture Scheduled43.75
Minimum3.00Lab Scheduled1.5017.5 min.Lab Scheduled26.25
 Contact DHR0 Contact DHR0
 Contact Total4.00 Contact Total70.00
 Non-contact DHR0 Non-contact DHR Total0

 Total Out of Class Hours:  87.50Total Student Learning Hours: 157.50 

Title 5 Category:  AA Degree Applicable
Grading:  Grade Only
Repeatability:  00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As: 
Formerly:  APGR 53B

Catalog Description:
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Theory and practice of graphic design in a project oriented atmosphere. Students will learn to apply the design process, advanced typography skills, digital imaging and production to practical design projects for print & web.

Course Completion of APGR 51C ( or APGR 53A)

Recommended Preparation:

Limits on Enrollment:

Schedule of Classes Information
Description: Untitled document
Practical survey of graphic design emphasizing hands-on skills development in a project oriented atmosphere.
(Grade Only)

Prerequisites:Course Completion of APGR 51C ( or APGR 53A)
Limits on Enrollment:
Transfer Credit:
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP


Associate Degree:Effective:Inactive:
CSU GE:Transfer Area Effective:Inactive:
IGETC:Transfer Area Effective:Inactive:
CSU Transfer:Effective:Inactive:
UC Transfer:Effective:Inactive:

Certificate/Major Applicable: Certificate Applicable Course


Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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The students will:
1.  Evaluate book and catalog designs for effectiveness and appeal.
2.  Produce effective layouts exhibiting provocative imagery, thoughtful
   typography, and readability and legibility.
3.  Create professional mock-ups for book jackets and catalog covers using
   digital media.
4.  Produce catalog and book projects or posters utilizing professional
   production techniques by specifying spot color, 4-color process,
   building tint combos, and separating files correctly.
5.  Create print design projects in a team environment.
6.  Effectively work in a team to brainstorm, design, and produce
   professional quality pieces from concept through offset printing.
7.  Demonstrate good oral and comprehensive presentation skills.
8.  Develop design solutions for projects by applying strategic and
   conceptual thinking.
9.  Develop concepts for visual design projects utilizing advertising and
   marketing strategies.

Topics and Scope
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1.  Introduction to advanced graphic design & production fundamentals
2.  Using strategic thinking to develop effective concepts.
3.  Marketing concerns in the publishing industry & developing effective
4.  Creating effective book jackets
5.  Printing concerns of duotones
6.  Building good mockups for book covers
7.  Marketing concerns in the publishing industry
8.  Introduction to the catalog cover project
9.  Creating effective catalog covers
10. Printing concerns of web graphics.
11. Creating effective mockups for catalog covers
12. Marketing and catalog covers
13. Introduction to final project
14. Brainstorming
15. Designing invitations
16. Secrets of Design - depth
17. Secrets of design - literacy
18. Planning and delivering presentations

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1. Book jacket
2. Catalog/magazine cover or poster
3. Group multimedia project and presentation
4. Book review
5. Case study - corporate logo
6. Case study - pepper sauce label

Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing.Writing
0 - 0%
This is a degree applicable course but assessment tools based on writing are not included because problem solving assessments and skill demonstrations are more appropriate for this course.
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills.Problem Solving
20 - 50%
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams.Skill Demonstrations
40 - 50%
Class performances, PROJECTS
Exams: All forms of formal testing, other than skill performance exams.Exams
0 - 0%
Other: Includes any assessment tools that do not logically fit into the above categories.Other Category
10 - 30%

Representative Textbooks and Materials:
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Instructor prepared materials.

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