5/4/2024 4:38:35 AM |
| Changed Course |
CATALOG INFORMATION
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Discipline and Nbr:
GD 65 | Title:
GRAPHIC DESIGN BUSINESS |
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Full Title:
Business of Graphic Design |
Last Reviewed:12/10/2018 |
Units | Course Hours per Week | | Nbr of Weeks | Course Hours Total |
Maximum | 1.50 | Lecture Scheduled | 1.50 | 17.5 max. | Lecture Scheduled | 26.25 |
Minimum | 1.50 | Lab Scheduled | 0 | 4 min. | Lab Scheduled | 0 |
| Contact DHR | 0 | | Contact DHR | 0 |
| Contact Total | 1.50 | | Contact Total | 26.25 |
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| Non-contact DHR | 0 | | Non-contact DHR Total | 0 |
| Total Out of Class Hours: 52.50 | Total Student Learning Hours: 78.75 | |
Title 5 Category:
AA Degree Applicable
Grading:
Grade or P/NP
Repeatability:
00 - Two Repeats if Grade was D, F, NC, or NP
Also Listed As:
Formerly:
Catalog Description:
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Whether you plan to run a graphic design company or work as a freelancer, understanding the nuts and bolts of running a creative business is essential. This course will cover business-related topics including project management, estimating and billing, record keeping and taxes. Students will learn best practices for working with clients, vendors, and colleagues. (Formerly APGR 65)
Prerequisites/Corequisites:
Course Completion of GD 51
Recommended Preparation:
Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Schedule of Classes Information
Description:
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Whether you plan to run a graphic design company or work as a freelancer, understanding the nuts and bolts of running a creative business is essential. This course will cover business-related topics including project management, estimating and billing, record keeping and taxes. Students will learn best practices for working with clients, vendors, and colleagues. (Formerly APGR 65)
(Grade or P/NP)
Prerequisites:Course Completion of GD 51
Recommended:Eligibility for ENGL 100 or ESL 100
Limits on Enrollment:
Transfer Credit:CSU;
Repeatability:00 - Two Repeats if Grade was D, F, NC, or NP
ARTICULATION, MAJOR, and CERTIFICATION INFORMATION
Associate Degree: | Effective: | | Inactive: | |
Area: | | |
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CSU GE: | Transfer Area | | Effective: | Inactive: |
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IGETC: | Transfer Area | | Effective: | Inactive: |
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CSU Transfer: | Transferable | Effective: | Spring 2010 | Inactive: | |
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UC Transfer: | | Effective: | | Inactive: | |
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C-ID: |
Certificate/Major Applicable:
Both Certificate and Major Applicable
COURSE CONTENT
Outcomes and Objectives:
At the conclusion of this course, the student should be able to:
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Upon completion of the course, students will be able to:
1. Compute studio rate, develop a brief, and draft a letter of agreement.
2. Estimate time and calculate job cost for a client.
3. Prepare a workflow schedule for completion of graphics jobs.
4. Develop and present competitive bids for graphics jobs.
5. Outline and describe the steps needed for setting up a freelance business.
6. Make use of State Board of Equalization and IRS (Internal Revenue Service) regulations as they apply to a freelance graphics business.
Topics and Scope
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I. Introduction to the business of graphic design
II. Goal setting for the freelance designer
A. Completing a market analysis
B. Developing a business plan
III. Setting up a freelance studio
A. Signing leases
B. Filing licenses
C. Getting insurance
D. Purchasing equipment
IV. Developing estimates and calculating job costs
A. Establishing how much to charge and setting a studio rate
B. Calculating job price
C. Requesting a printer estimate
D. Presenting estimates to clients
V. Writing up bids, briefs, proposals, and letters of agreement
VI. Marketing the business and selling graphic design projects
A. Developing a business identity system including business cards
B. Techniques for selling your talents
C. Devising a marketing plan
VII. Presenting to clients
VIII. Creating effective work flows and managing paperwork
A. Using a time management system and timesheet to track billable studio hours
B. Preparing invoices and billing clients
IX. Working with employees, clients, and co-workers
X. Managing business finances
A. Money management systems
B. Tax management systems
XI. Creating effective self promotions including company brochures and promotional postcards
Assignments:
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Research and writing assignments:
1. Market analysis
2. Freelance studio set up research
3. Studio rate calculation (estimating and calculating job costs)
4. Brief, proposal, and letter of agreement
5. Work flow system
6. Time management system
7. Money and tax management system
8. Self-promotions and marketing
9. Read 20 pages per week of textbook and instructor materials
Projects:
1. Business plan (based on research and writing assignments)
2. Business forms packet including business card, request for a printer estimate, proposal work sheet, time sheet, and invoice
3. Self promotions piece such as company brochure or promotional postcard
Quizzes:
6 quizzes on reading materials
Methods of Evaluation/Basis of Grade.
Writing: Assessment tools that demonstrate writing skill and/or require students to select, organize and explain ideas in writing. | Writing 30 - 50% |
Research reports including market analysis and business plan. | |
Problem solving: Assessment tools, other than exams, that demonstrate competence in computational or non-computational problem solving skills. | Problem Solving 10 - 30% |
Brief, proposal, self-promotions and marketing. Studio rate calculation and studio set up project. | |
Skill Demonstrations: All skill-based and physical demonstrations used for assessment purposes including skill performance exams. | Skill Demonstrations 20 - 50% |
Work flow system, time management system , money management and tax management system, business forms packet | |
Exams: All forms of formal testing, other than skill performance exams. | Exams 10 - 30% |
6 quizzes on reading materials | |
Other: Includes any assessment tools that do not logically fit into the above categories. | Other Category 0 - 10% |
Participation in the class, critique of promotional materials. | |
Representative Textbooks and Materials:
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Instructor prepared materials
The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business (4th). Foote, Cameron S. W. W. Norton & Company, Inc.: 2014.
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